What Is a Product Brief and Why Is It Important?
Order Instructions
**Please follow all instructions carefully**
Competency
In this project, you will demonstrate your mastery of the following competency:
Present and articulate technical concepts to non-technical audiences
Logo of Optimum Way Development
Scenario
You are the manager of a software development team working on new applications for your company, Optimum Way Development, Inc. Your director has called for all development teams to submit product briefs detailing their current projects. The director plans to share the most promising product briefs with clients at an upcoming meeting. You have software design documents for two potential projects.
Directions
You must choose one of the potential products and use the information contained in the technical specification document to create your product brief. The brief is intended to explain the new application to potential clients. (Use the personas created for the 2-1 Milestone as the audience for this project.) You should highlight the features that will appeal to clients and persuade them to purchase the new application. Your brief should include the following:
An explanation of the features and functions of the product
Clear definitions of technical terms and concepts that are relevant to communicating the product capabilities
An explanation of the benefits of using the product within an organization
Graphics that support or clarify technical information concerning the product
Appropriate language for the intended audience
What to Submit
To complete this project, you must submit the following:
Product Brief with Graphics
This assignment must be 500 to 1,000 words in length and should include at least two graphics that help clarify technical concepts. Any references must be cited in APA format.
Supporting Materials
The following resource(s) may help support your work on the project:
Resource: Software Design Documents
Use one of these software design documents as the basis for your product brief.
Website: Webopedia
This website gives definitions of several technology terms. You can use this website to assist with defining terminology in the software design documents.
Website: What Is a Product Brief and Why Is It Important?
This website explains the components of a product brief and why it is important. Although you do not need to follow the suggested suggestions exactly, this may act as a starting point for structuring your assignment.
Shapiro Library Resource: Shapiro Library APA Style Guide
This Shapiro Library guide goes over the basics of APA-style formatting and citations.
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