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May 30, 2023

Major Sport Brand Promotional Objectives

APA, Sport, University

11814watch the following videos located in Readings and Resources:

“Nike – You Can’t Stop Us (2020)”
“2022 FIFA Men’s World Cup: Jon Hamm as Santa Claus Gets His Holiday Cut Short”
“Create Positivity” Video
Next, in your initial post to the discussion, choose one of the three commercials and address the following:

Who do you think is the target audience for this commercial?
What do you think the sport brand’s promotional objectives were for this commercial: demand, education, image, or a combination? If you think there was more than one objective, which was the main purpose?
What do you think made this ad effective?
Be sure to identify which commercial you chose in your initial post.

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