Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches,
Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:
- How is the product perceived?
- How do individuals respond to the campaign?
- What are the anticipated consequences of the campaign, if any?
Reading and Learning Materials
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