In Assignment 8, you will assess measurement techniques used by international businesses to evaluate strategies.

In Assignment 8, you will assess measurement techniques used by international businesses to evaluate strategies.

Assignment Instructions

1. Review Table 16.1: Questions to Address to Configure the Marketing Mix.

2. Select any one of the questions in the table to research.

3. Based on your reading and outside research, prepare a 2, double-spaced, page response to the following:

· How can international businesses use any one of the three core applications below to evaluate strategies for addressing your chosen question?

· Descriptive Analytics

· Predictive Analytics

· Prescriptive Analytics

· Include a graphic from your research that illustrates your response.

Submit your paper as a single MS Word formatted document by the posted due date.

Requirements

· Length: at least 2 double-spaced, 12 pt. font pages, not including title and reference page(s).

· Do not paste quoted content into your paper. Paraphrase your sources.

· Use in-text citations to distinguish every idea that you take from your research.

· On your reference page, list the author, date, and title of each source used in your paper. Provide links or page numbers where it can be found.

Introduction 1 Global Marketing, Business Analytics, and R&D Can reduce costs of value creation and add value by better serving customer needs in the global marketplace. • Includes distribution strategy. Mass production of a standardized product can generate unit cost reductions, but ignoring country differences in consumer tastes can lead to failure.

Globalization of Markets and Brands Globalization of World Markets Theodore Levitt: world markets are becoming increasingly similar, making it unnecessary to localize the marketing mix. May be true for bulk industrial products, but not necessarily for consumer products. • Consumers may prefer local options if they exist. Trade barriers and differences in product and technical standards also limit the ability of firms to sell a standardized product to a global market.