Vision & Mission Analysis
39257Question 1: How would you associate a company’s culture with its mission statement? How does strategy fit into this relationship? Please explain.
City University of Seattle’s mission is to change lives for good by offering high quality and relevant lifelong education to anyone with the desire to learn.
CityU’s vision is to be the destination of choice for accessible, career-focused education with a focus on equipping a diverse student population with 21st century skills and technology tools. Its five core values are:
* Flexibility — designing and delivering programs convenient to students;
* Accessibility — providing educational opportunities to anyone, anywhere;
* Innovation — continually creating new educational opportunities;
* Relevance — teaching today what can be applied tomorrow; and
* Global Perspectives — acting locally while thinking globally.
Question 2:
How would you associate a company’s culture with the proposed mission statement? How does strategy fit into this relationship? Please explain.
The new mission statement should be: The University aims to deliver high-quality education and training and embody the aspiration of intellect people and the global community through creating, preserving, integrating, transmitting, and utilizing knowledge.
The proposed statement will be more effective as it provides guidance to the university on the programs they should create, such as research programs to ensure that students will get the best knowledge. In addition, the mission opens opportunities to all students at the national and global levels, an indication that it can meet the knowledge quality for people from different backgrounds.
Provide atleast one credible resource to support your discussion.
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