You are the director of strategy and business intelligence for Hyatt Hotels Corp. You are conducting an evaluation of Hyatt Hotels Corp for an upcoming annual report
You are the director of strategy and business intelligence for Hyatt Hotels Corp. You are conducting an evaluation of Hyatt Hotels Corp for an upcoming annual report. Your goal is to demonstrate skill and expertise in the evaluation of the strategic success of your organization. You will be submitting this report to C-level executives for review. In the future, you will use the results of your analyses to help make strategic business decisions. Use the following criteria to analyze the strategy of your organization.
Assignment Requirements: In this assessment, you will analyze the strategy of Hyatt Hotels Corp. Address each of the following inquiries in your deliverable:
Strategic Analysis Overview
• Explain the many uses of strategic analysis tools for business purposes by supporting your perspectives with research resources.
o Using research, explain the purpose of strategic analysis in the strategy evaluation, planning, and implementation processes.
o Explain the differences between conducting internal analyses and external analyses in the strategic evaluation process.
o Explain how strategic analysis tools can help Hyatt Hotels Corp build a future-oriented strategy.
o Provide examples describing how internal analysis tools are used in the strategic evaluation, planning, and implementation process.
o Provide examples describing how external analysis tools are used in the strategic evaluation, planning, and implementation process.
Analyzing the Internal Environment
• Explain how Hyatt Hotels Corp can further analyze its resources and capabilities to gain a competitive edge over rivals.
o Explain how a value chain analysis can help diagnose the success of Hyatt Hotels Corp.
o Explain how the BCG growth matrix can help Hyatt Hotels Corp to allocate its resources in order to make it more competitive.
o Explain the financial health of Hyatt Hotels Corp to inform strategic decision-making.
SWOT Analysis
• Analyze an organization’s strengths and weaknesses in consideration of market opportunities and external threats.
o Analyze the strengths of Hyatt Hotels Corp to determine its resources, core competencies, and capabilities.
o Analyze the weaknesses of Hyatt Hotels Corp to identify negative attributes and characteristics, improvements needed, resource scarcity, and any factors that may lead to failure.
o Analyze current opportunities within the industry and marketplace that Hyatt Hotels Corp operates in.
o Analyze the threats that might affect Hyatt Hotels Corp’s ability to perform to the best of its competitive ability within its industry and the marketplace that it operates in.
Analyzing the Competitive Environment
• Analyze the competitive environment of an organization using the five forces framework.
o Explain the theory of the five forces framework and its value in diagnosing the competitive conditions in the industry of Hyatt Hotels Corp.
o Conduct an analysis using the five forces framework to diagnose the competitive conditions in the industry of Hyatt Hotels Corp, including the following:
Analyze the rivalry among competing sellers of Hyatt Hotels Corp.
Analyze the competitive pressures associated with the threat of new entrants into the industry of Hyatt Hotels Corp.
Analyze the factors affecting competition from substitute products.
Analyze the factors affecting the bargaining power of suppliers.
Analyze the factors affecting the power of buyers.
o Summarize the results of your five forces analysis by explaining how Hyatt Hotels Corp may be impacted within the next 5 years.
Analyzing the External Environment
• Perform a PESTLE analysis to identify risks and threats in the external environment of an organization.
o Explain the theory of the PESTLE analysis and its value in diagnosing conditions in the external environment of Hyatt Hotels Corp.
o Conduct a PESTLE analysis and identify three strategically relevant factors per PESTLE component that may impact the long-term direction of Hyatt Hotels Corp, including its strategic vision and mission, objectives, and business model.
o Summarize the results of your PESTLE analysis by explaining how Hyatt Hotels Corp may be impacted within the next 5 years.
Conclusions
• Draw overall conclusions based on the various analyses you have conducted in this deliverable.
o Explain how a comprehensive analysis of Hyatt Hotels Corp’s competitive situation can assist managers in making critical decisions about their next strategic moves.
o Explain opportunities for growth and expansion within the industry of Hyatt Hotels Corp.
o Explain risks in the external environment that may lead to divestment within the industry of Hyatt Hotels Corp.
Writing Conventions
• Use a minimum of four peer-reviewed academic research resources to substantiate your critical thinking and to provide viable reasoning for your perspectives.
• Use headings to segment the topics in your writing in order to create a flow of ideas for your reader.
• Use reasoning skills to support your statements, thoughts, opinions, and ideas.
• Write in third person to develop your business report.
• Your paper must have a highly developed viewpoint and purpose, be in Standard English, and demonstrate superior organization.
• Communication should be highly ordered, logical and unified. Your paper must also have exceptional content, organization, style, and mechanics.
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