You need to choose an organization and analyze how it was affected by pandemic-related changes, and how it dealt with these changesusing at least 3 class concepts that we learn in this cou

MGMT445 Individual Project Assignment

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MGMT 445: INDIVIDUAL PROJECT ASSIGNMENT

Part 1 – Instructions for What to Include in the Individual Project Report

This assignment is worth 100 points and is due before 11:59 pm on 25th April 2023.

Background:

Given the unprecedented situation brought on by the Covid-19 pandemic, organizations have faced

tremendous challenges and an ever-changing external environment. However, not all organizations have been

affected similarly by the pandemic. Some organizations have faced challenges to their growth and even their

existence (e.g., Airlines, hotels, malls, cruises, etc.), while for other organizations there has been an increase

in the demand for their products/services (e.g., Virtual meeting softwares, food delivery services, online

streaming services, mask & sanitizer manufacturers, etc.). As students of organizational theory, you should be

able to analyze these effects using the concepts we learn in our course.

Assignment Instructions:

▪ You need to choose an organization and analyze how it was affected by pandemic-related changes, and how

it dealt with these changes—using at least 3 class concepts that we learn in this course.

▪ You can choose any organization (i.e., it can be an organization that was negatively affected by the

pandemic or one that saw an increase in the demand for its products/services during the pandemic).

▪ While you may refer to various sources to gather information about the organization of your choice (e.g.,

news reports, business magazines, organizational reports, organization’s website etc.), you must provide

appropriate citations and links to the sources that you use at the end of the report.

▪ Your report should be 2-5 pages (not more than 5 pages), single-spaced and must include the following:

Section 1 – A brief note on the industry in which the organization of your choice operates

Section 2 – An introduction to the organization and its main products/services and its primary customer base

Section 3 – Description of how the organization was doing before the Covid-19 pandemic hit and how its

products/services, customer demand, and employees were affected by the pandemic-related changes

Section 4 – How did the organization address challenges or build upon opportunities created by the pandemic?

Section 5 – What are some of the recommendations you can make to the organization going forward into 2023?

Each of the above 5 sections will carry 20 points for a total of 100 points for the entire project.

The grading rubric on the next page is meant as a guiding document to help you understand what is expected

under each of these five sections. As you work on your individual project assignments, please feel free to

reach out to me during office hours or via email to discuss any doubts or questions you may have about the

project assignment or if you want feedback on your ideas.

MGMT445 Individual Project Assignment

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Part 2 – Grading Rubric for the Individual Project Report

Important Note: You have to use at least 3 class concepts in your individual project analysis. You can always use

more than 3 class concepts if you want, but minimum 3 are needed. You can use these class concepts in any of the 5

sections of your project described below, as long as they are relevant and help explain your ideas in that section. I

recommend that you clearly highlight the place in the report where these concepts have been used.

Report

Section Expectations for the Content in the Section

Possible

points

Section – 1 Industry

• Describe briefly the industry in which the firm you have chosen for your project operates in.

Example: Let us say you want to to analyze ‘Southwest Airlines’ as part of your project, then in this

section, you need to describe briefly how the ‘airline’ industry was doing just before the pandemic

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• Describe briefly how the industry in which the firm operates was in general affected by the pandemic.

Here you can describe the 2-3 generic trends observed in this industry due to the pandemic.

Example: Continuing with the above example, you would describe 2-3 ways in which the ‘airline’

industry in general was affected by the pandemic

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Section – 2

Organization

Briefly describe the organization that you have chosen for your project. You can:

• Include a brief description of the firm’s mission/official goals/vision, its products/services/offerings,

its target customers/markets, areas of operation, market position, etc.

• Include any other information about the firm that is relevant to your analysis.

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Section – 3

Pandmic-

related changes

In this section, describe:

• How was the firm doing just before the pandemic hit?

• How was the firm affected by the pandemic? How did the pandemic affect the firm’s products/

services, customers, employees, market position? What challenges, threats, or even opportunities did

the pandemic create for the firm and its core business?

Note: In this section, only describe the changes that the pandemic brought on with regard to the firm.

Do not describe how the firm addressed those changes in this section. Do that in the next section.

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Section – 4

Addressing the

pandemic-

related changes

In this section, describe:

• How did the firm deal with the changes (i.e., challenges or opportunities) that the pandemic brought

on and which you have described in the previous section?

• What steps did the firm take to address challenges or build on opportunities that the pandemic

brought on with regard to the firm’s products/services, customers, employees, market position, etc.?

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Section – 5

Effects and the

Way Ahead

In this section, you have to describe:

• What were some of the outcomes of the steps that the firm took to deal with the pandemic-related

changes and which you have described in the previous section?

• What are your recommednations for the firm going forward for the year 2023?

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TOTAL POSSIBLE POINTS → 100

You have to use at least 3 class concepts in your individual project analysis. You can always use more than 3 class concepts if you want, but a minimum of 3 are needed. You can use these class concepts in any of the 5 sections of your project described below, as long as they are relevant and help explain your ideas in that section. I recommend that you clearly highlight the place in the report where these concepts have been used.