The team needs to review the upcoming innovative products being showcased in the Consumer Electronic Show 2023 and as a team identify a product/service the team wants to analyze.

BOROUGH OF MANHATTAN COMMUNITY COLLEGE

BUSINESS MANAGEMENT DEPARTMENT

CONSUMER PRODUCT BUSINESS ANALYSIS INSTRUCTIONS

Scenario: the team needs to review the upcoming innovative products being showcased in the

Consumer Electronic Show 2023 and as a team identify a product/service the team wants to analyze.

Once the team decides on the product/service e-mail me the team selection via course messages.

The report needs to address questions below (but not limited to) in the specified format:

1. Overview/Background: Provide a brief overview of the:

a. State the product/service selected.

b. The company that is introducing this product/service and a brief background.

c. Identify the business classification, and area of competition of the company.

d. Discuss the idea behind the product/service; be specific.

e. What is the purpose of the product/service?

2. Industry Analysis: In this section the member will analyze the industry where the business/

company/product is operating in.

a. What industry does it belong to? Some business ideas may have multiple industries they fall

under.

b. What is the industry growth rate in the last 3 – 5 years? Claims need to be supported.

c. What is the profit potential of this industry in the last 3 – 5 years? Claims need to be

supported.

d. Who are the major direct competitors & major indirect competitors? Identify actual

competitors

e. What evidence is there of a need for this product/service? (This is based on the data gathered)

f. Size of the industry based on a dollar figure. This is based on research, and data gathered.

3. Financial Analysis: The information can be provided in table/chart format to start; but then a written

explanation of the findings needs to be provided. This section needs to include detailed information

on the:

a. Investment amount of the product/service being analyzed. If the company doesn’t disclose, base

it on research conducted or similar businesses creating the same product/service.

b. Discuss the total budget allocated, or an amount based on research conducted.

c. Discuss projected total sales for up to 2 years if available or on research-based projection for

new similar products. Identify pricing/revenue projected for the product/service.

d. Profit – discuss the business’ expected profit margin [the percentage of revenue remaining

after all associated expenses have been deducted. Formula is: (Total Sales – Total

Expenses)/Total Sales = Profit Margin],

e. Provide a written analysis of the financial data that supports the product/service being

analyzed.

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4. Market Analysis: This section needs to include:

a. Discussion of the product/service, its benefit, and the need it will satisfy.

b. The target market (refer to chapter 12 and be specific as to the target market; create a

profile):

c. Identify channels of distribution. Based on Marketing chapter the path that the product/

service will take to get reach its end user.

d. Discuss promotional activity; if necessary, that should be implemented.

e. Provide a SWOT analysis (identify the Strengths, Weaknesses of the product/service and the

Opportunities, and Threats that the business faces. Can be provided in a chart format, then

provide a concise written analysis of the chart information).

5. Projected Success: Based on the business analysis this section needs to provide a concise projection

for the success for this product/service: a. State the team’s position on potential success/profitability.

b. What evidence supports this projection? Be specific, use business related terms/concepts,

provide supportive/research-based material.

c. When will sales for this product/service predicted to pick up?

d. What is the predicted revenue and/or profit for this product/service?

e. When does the team project this product/service to become mainstream (available, desirable,

and accessible to majority of consumers).

NOTE: All written work needs to be completed in the format specified below. After all members

complete their parts, a member needs to be assigned to merge all parts into a group report unless the team

is using Googledocs. This report should read as a team effort and not an individual assignment. All

parts of the report must be organized and flow from one thought to the next. Omit all “I”, “me”, and

“my”. The merged document will provide a comprehensive analysis of the new product/service. Only the

names of the members contributing to the report should be listed.

Format:

• Double-spaced; 12 pitch font; 1” margins;

• Report needs to be merged and include: Title Page & bibliography

• The report itself should:

o be between 10 – 15 pages (average 2 pages for each section);

o include the following section headings: Overview/Background, Industry Analysis, Financial

Analysis, Marketing Analysis, Projected Success

• Due dates:

• All individual parts due by 4/16/23;

• Report merged by 4/17/23

• Group report due: 4/24/23 • Regardless of your software, all students need to save their documents as a Word Document (NO:

• pages, dot, txt, GDocs, or shared link formats will be honored).

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For this assignment, a group page has been created and can be accessed by clicking on “Consumer Product

Business Analysis” in modules 8. All members have been given the following access:

• Group e-mails;

• Blackboard Collaborate (blackboard chatroom, virtual conferencing within blackboard);

• Group Blog (where communication should be initiated & I can monitor)

• File Exchange (group’s electronic mailbox where each member will post and be able to view each

other’s material. This is where all written work for this group assignment needs to be posted.)

Submit Report as Follows:

• Final Report is to be posted in the link labeled: Consumer Product Business Analysis

• One report per team, labeled

• No individual submissions will be accepted.