Assess how globalization and technology changes have impacted the corporation you researched. Support your assessment with specific evidence Step 2: Apply the industrial organization m
This Assignment is to be completed on the Corporation "SOUTHWEST AIRLINES".
Use any or all of the following resources to conduct research on the "SOUTHWEST AIRLINES":
- The corporation’s website.
- Public filings from the Securities and Exchange Commission's Filings & Forms page.
- Strayer University's online databases.
- The Nexis Uni database.
- Other credible sources such as the corporation's annual report, will often provide insights that other resources may not include.
- It is expected that you will use your textbook as a resource for this assignment.
- Use the template to write a 4-6 page academic research paper about SOUTHWEST AIRLINES in which you include the following:
Step 1: Assess how globalization and technology changes have impacted the corporation you researched. Support your assessment with specific evidence
Step 2: Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns. Support your response with specific evidence.
Step 3: Assess how the vision statement and mission statement of the corporation influences its overall success. Support your assessment with specific evidence
.Step 4: Evaluate how each category of stakeholder impacts the overall success of the corporation. Support your response with specific evidence.
- Use three or more quality sources, including your textbook, to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. (Note: Wikipedia and similar websites do not qualify as academic resources)
Week 3 Strategic Management and Strategic Competitiveness Assignment
Student’s Full Name
Strayer University
BUS499 Business Administration Capstone
Professor’s Name
Date
(Note: This assignment should be 4-6 pages not including the title or source pages. The headings for each section are provided below as well as tips for success. Delete the content provided and replace it with your own content. Refer to your assignment instructions, Assignment Formatting Tips PDF, and the scoring guide (rubric) for specific details as you complete your paper. Always follow Strayer Writing Standards. Delete this text.)
Write an introduction paragraph. No more than 6 sentences. No direct quotes. (Replace this text with your text which will be in black font.)
Globalization
(This is Step 1 of the assignment. You are asked to assess how globalization and technology changes have impacted the corporation you researched. Consider the various aspects of globalization discussed in the course and assess [e.g., make judgments about] their impact on the selected corporation. Aspects could include the global expansion of the corporation, the impact of global competition, and the global economy. Delete this text)
Technology
Industrial Organization Model
(This is Step 2 of the assignment. You are asked to apply the industrial organization model to determine how your corporation could earn above-average returns and to support your response with specific evidence. Apply the components of the model, as described in the course material, to the specific corporation. Demonstrate an understanding of the concepts and how to apply those concepts to a real-world corporation. Support your rationale with specific evidence. Delete this text)
Resource-Based Model
(This is a continuation of Step 2 of the assignment. You are asked to apply the resource-based model to determine how your corporation could earn above-average returns and to support your response with specific evidence. Consider the corporation’s unique resources (corporate culture, land, location, equipment, brand, reputation, trademarks, patents, etc.) and capabilities (skills, experience, etc.) that set it apart from its competition. Walk through the components the model suggests are needed to earn superior returns. Support your rationale with specific evidence. Delete this text)
Vision
(This is Step 3 of the assignment. You are asked to assess how the vision statement of the corporation influences its overall success and to support your assessment with specific evidence. Consider the various aspects of vision statements discussed in the course and assess [e.g., make judgments about] their impacts on the selected corporation. Address how the specific vision statement of the chosen corporation influences its overall success. Delete this text)
Mission
(This is a continuation of Step 3 of the assignment. You are asked to assess how the mission statement of the corporation influences its overall success and to support your assessment with specific evidence. Consider the various aspects of mission statements discussed in the course and assess [e.g., make judgments about] their impact on the selected corporation. Address how the specific mission statement of the chosen corporation influences its overall success. Delete this text)
Stakeholders
(This is Step 4 of the assignment. You are asked to evaluate how each category of stakeholder impacts the overall success of the corporation and to support your response with specific evidence. Consider how each classification of stakeholders impacts the selected corporation’s success. Evaluate [e.g., make judgments about] each category as it relates to the corporation and in a way that shows a clear understanding of stakeholder classifications. Support your evaluation with relevant and specific evidence. Delete this text)
Sources
1. Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization. 13th ed. Cengage Learning.
2. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g., web address)
3. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g., web address)
(Add entries if needed and be sure to apply Strayer Writing Standards (SWS). Delete this text.)
2
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