The final project for this course is the creation of a decision-making and principles of management paper. As you continue on your path to earn a degree in business administration, you
DUE IN 12 HOURS 4/9/23 – ONLY COMBINING THE TWO DOCUMENTS TO MAKE SURE THEY FLOW AND MEET THE RUBRIC REQUIREMENTS
OL 215 Final Project One Guidelines and Rubric
Overview
The final project for this course is the creation of a decision-making and principles of management paper.
As you continue on your path to earn a degree in business administration, you will deepen your understanding of how effective management is a crucial aspect of overall business success, especially in today’s complex business world. As business and society continue to evolve, there will continue to be a demand for managers who are able to organize their resources and strategically implement the functions of management to achieve the goals of an organization.
The final paper for the course is divided into two parts: Final Project One and Final Project Two. Both parts of the assessment will focus on decision making and the fundamental principles of management.
In Final Project One, with the help of your instructor, you will select a successful company from the list provided. You will analyze the company’s best practices and effective implementation of the fundamental principles of management. Final Project One is divided into two milestones which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Module Two and Module Three. Final Project One will be submitted in Module Five.
In Final Project Two, with the help of your instructor, you will select a struggling company from the list provided in the Final Project Two Document. You will analyze the company’s ineffective implementation of the fundamental principles of management. Once you analyze the struggling company, your task will be to make recommendations for a management improvement plan explaining how the company’s management team can improve in areas such as decision making, employee performance, and sustainability. Final Project Two consists of one milestone, which will be submitted to scaffold learning and ensure quality final submissions. The milestone will be submitted in Module Six. Final Project Two will be submitted in Module Eight.
In Final Project One, you will demonstrate your mastery of the following course outcomes:
- OL-215-01: Analyze how an organization’s goals influence organizational planning that informs strategic decision making
- OL-215-02: Analyze the functions of management and ethical principles for executing effective decision making in organizations
- OL-215-03: Apply management techniques that ensure the continuous improvement of personnel and business processes to measure
organizational performance - OL-215-04: Apply communication techniques aimed at increasing employee performance, thus achieving organizational goals and objectives
- OL-215-05: Illustrate the important connection between management and organizational culture Prompt
Your employer recently conducted an employee survey and the greatest area of concern was related to management. The survey revealed that many employees are not satisfied with management’s performance, and the employees feel like the company’s poor performance is directly related to a lack of effective management. The general manager has learned that you are currently pursuing a business degree and would like you to champion a team to help improve management’s effectiveness. The general manager would first like to understand some best management practices from successful companies.
For the first part of the final project, you will identify a successful company. You must select a company from the list of suggested companies below. Resources related specifically to the successful companies listed are provided.
SAS
SAS.com
- SAS: A New No. 1 Best Employer
- How SAS Became the World’s Best Place to Work
- An Interview With the Godfather of Data Analytics, SAS’s Jim Goodnight
- Google.com
- How Google Motivates Their Employees With Rewards and Perks
- Lessons From Google’s Management Style
- Google’s Management Style Grows Up
- Google’s Greatest Innovation May Be Its Management Practice
Zappos
New
- Zappos: A Workplace Where No One And Everyone Is The Boss
- Zappos Company Culture (5:41)
o The captioned version of the video located in this document may be accessed in the following link: OL-215 Zappos Company Culture (CC)
Southwest Airlines
- SouthwestAirlines.com
- Southwest Airlines Opens for Business
Customers - Effective Management at Southwest Airlines
- Southwest Airlines: Strategy Genius or Common Sense? (8:32)
o The captioned version of the video located in this document may be accessed in the following link: OL-215 Southwest Airlines: Strategy Genius
or Common Sense? (CC)
- Zappos.com
- No Managers Required: How Zappos Ditched the Old Corporate Structure for Something
Apple
Steal
- 8 Management Lessons I Learned Working at Apple
- Steve Jobs Talks About Managing People (2:26)
o The captioned version of the video located in this document may be accessed in the following link: OL-215 Steve Jobs Talks About Managing
People (CC)
Once you have selected a successful company, you will then analyze its application of the fundamental principles of management. Specifically, the following critical elements must be addressed:
- Introduction. Provide a brief overview of the successful company that you have chosen to benchmark for management best practices. Consider including specific examples relating to the fundamental principles of management and the company’s mission and vision statement.
- Profile of a Successful Company
- Explain how the company has communicated its mission and vision within the organization. In other words, explain how the
company demonstrates the importance of the mission and vision to employees and other stakeholders. - Identify the role management played in helping this company execute its strategic management plan. Justify your response. You could consider including a specific example of a time when this management plan led the company to success.
- Describe how management has helped to positively influence the organizational culture within this company. You could consider using some specific examples, actions, or strategies that show how management has positively influenced organizational culture.
- Explain management’s pivotal role in the decision-making process within this company. Be sure to include specific decisions made by management based on principles of ethics. You could discuss specific decision-making models used by the company that may have helped the company be successful.
- Evaluate how the use of the functions of management within this company has adhered to the principles of ethics. You could consider how using the functions of management while adhering to the principles of ethics may have impacted the employees of the company.
- Explain how this company strategically uses human resources to develop its personnel. You could consider how this use of human resources has enhanced the company’s business processes.
- Explain how the company has communicated its mission and vision within the organization. In other words, explain how the
- Apple.com
- Apple Management Lessons Every Company Should
III. Conclusion
- Summarize how the company utilizes the fundamental principles of management to ensure optimal performance. You could consider
the actions taken by this company if optimal performance is not met. - Analyze the decision-making strategies of the company for how they consider all the parts of the company as an interrelated system. You could consider how the decision-making strategies of the company align with a systems thinking approach.
Milestones
Milestone One: Introduction of a Successful Company
In Module Two, you will submit a one-page (maximum) document that will identify your chosen successful company from the suggested list. You are expected to provide a brief overview of the successful company that you have chosen to benchmark for management best practices. You should also include specific examples related to the fundamental principles of management and the company’s mission and vision statement. This milestone will be graded with the Final Project One Milestone One Rubric.
Milestone Two: Profile of a Successful Company
In Module Three, you will submit a one- to two-page document that will provide a profile of your chosen successful company. This milestone will serve as a rough draft and must cover the six critical elements described in Part II of Final Project One. You are expected to provide a minimum of two to three sentences for each of the six critical elements: mission and vision, strategic management plan, organizational culture, decision making, principle of ethics, and human resources..
This milestone will be graded with the Final Project One Milestone Two Rubric.
Final Submission: Application of the Fundamental Principles of Management for a Successful Company
In Module Five, you will submit Final Project One. It should be a complete, polished artifact containing all of the critical elements of the final product. It should
reflect the incorporation of feedback gained throughout the course. This assignment will be graded using the Final Project One Rubric.
LINK FOR THE ASSIGNMENT THAT CONTAINS THE RUBRIC
https://learn.snhu.edu/content/enforced/1268078-OL-215-H4214-OL-TRAD-UG.23EW4/Course%20Documents/OL%20215%20Final%20Project%20One%20Guidelines%20and%20Rubric.pdf
Doneisha Bishop
March 9, 2023 1
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Google Inc.
The global technology firm Google offers a plethora of merchandise and services associated with the internet, such as search engines and online advertising technologies. Google has become known for its progressive approach to management and employee motivation.
Mission and Vision Statement
Google's mission statement is "to organize the world's information and make it universally accessible and useful" (Breyter, 2022). This company aims to provide a platform for users to access info from all over the world easily. This mission statement also reflects the company's focus on innovation and using technology to make information more accessible. Google's vision statement is "to provide access to the world's information in one click" (Breyter, 2022). This vision statement speaks to the importance of speed and convenience, essential components of Google's search engine technology. By providing fast and easy access to information, Google aims to make people's lives easier and empower them to make informed decisions.
Fundamental Principles of Management
Google's employee-centric approach is a fundamental principle of management that sets the company apart from its competitors. Google Inc. understands that its workers are its most precious commodity and tries to establish a supportive and inspiring work atmosphere. Google's management understands that happy employees are more productive, so the company provides its employees with various rewards and perks. The company offers its employees access to a wide range of cuisines and dietary options, all free of charge (Cook, 2012). This helps employees save money and encourages them to socialize and build relationships with their colleagues. The company has doctors, nurses, and other healthcare professionals on-site, providing medical care to employees and their families. The company offers its employees fitness classes, gyms, and recreational facilities. These facilities help employees stay active and healthy, which can improve their overall well-being and work performance.
Google's management is well known for its innovative and collaborative management style, reflected in its culture and operations. The company's management encourages open communication, teamwork, and transparency, which fosters an environment where employees feel comfortable sharing their ideas and collaborating. Google's management style emphasizes employee empowerment and gives them the latitude to think imaginatively and develop novel concepts to enhance the company's merchandise and functions. Employees are encouraged to take responsibility for their duties and take risks to find new and innovative solutions to problems (Scott, 2009). By fostering a culture of creativity and collaboration, Google's management has been able to drive the company's success and maintain its leadership position in the tech industry. The management approach taken by this company has also helped it attract top talent and retain its employees, who are motivated by the opportunity to work for a company that values innovation and collaboration.
A key aspect of Google's management philosophy is consistency and predictability in decision-making (Worstall, 2013). The company believes decisions should be based on data and analysis rather than intuition or gut feelings. This approach to decision-making is reflected in the company's use of data-driven tools and processes, such as A/B testing, to inform and guide decision-making. This ensures that decisions are based on objective evidence rather than subjective opinions.
References
Cook, J. (2012). How Google Motivates their Employees with Rewards and Perks. THINKINGLEADER. https://discover.hubpages.com/business/How-Google-Motivates-their-Employees-with-Rewards-and-Perks
Breyter, M. (2022). Starting with Why. In Agile Product and Project Management: A Step-by-Step Guide to Building the Right Products Right (pp. 23–42). Berkeley, CA: Apress. https://link.springer.com/chapter/10.1007/978-1-4842-8200-7_2
Scott, D. (2009). Google Grows from Within. Forbes. https://www.forbes.com/2009/08/12/google-intel-pg-leadership-clayton-christensen-chrome-netbook.html?sh=1b58417b41f0
Worstall, T. (2013). Lessons From Google’s Management Style. Forbes. https://www.forbes.com/sites/timworstall/2013/06/21/lessons-from-googles-
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Doneisha Bishop
March 26, 2023
Mission and Vision
The stated goal of Google is to "make all of the world's information easily searchable and valuable to everyone." Its mission is to make "all of the world's knowledge available with a single mouse click."
The firm conveys its goal and vision to its workers and stakeholders through Google's corporate website, company-wide meetings, and internal communication channels. The company reinforces its mission and vision by integrating them into its core values, culture, and business strategy. Moreover, Google invests heavily in research and development to innovate new products and services that align with its mission and vision. The company also encourages employees to pursue projects that align with its mission and vision through initiatives like Google's 20% time, which allows employees to work on passion projects that may benefit the company (Breyter, 2022).
Strategic Management Plan
The company's management team greatly aided Google's strategic management strategy. The company's top leadership, including CEO Sundar Pichai and former CEO Larry Page, were instrumental in setting and implementing the company's vision, mission, and goals.
One specific example of management's role in executing Google's strategic management plan is the company's success in the mobile advertising market. In the early 2010s, Google recognized the potential of mobile advertising and invested heavily in developing its mobile advertising platform, AdMob. The company's management team, including then-CEO Larry Page and Chief Business Officer Nikesh Arora, saw mobile advertising as a strategic priority and allocated resources and talent to develop the platform.
Organizational Culture
Google's management has created and maintained a positive organizational culture that promotes innovation, collaboration, and employee empowerment. The company's leadership, including CEO Sundar Pichai, has implemented several strategies and initiatives to promote a positive organizational culture at Google. Some of how management has helped to influence the corporate culture at Google positively include:
1. Encouraging open communication: Google's management promotes open communication and transparency by regularly holding town hall meetings, where employees can ask questions and provide feedback to senior executives. Additionally, Google has an "open-door policy," encouraging employees to approach management with concerns or ideas.
2. Promoting employee empowerment: Google's management encourages employees to work on passion projects during their "20% time." This initiative allows employees to spend 20% of their workweek on projects that interest them, regardless of whether they are directly related to their job duties (Breyter, 2022).
Decision-Making Process
Management plays a pivotal role in the decision-making process at Google. The company's top leadership, including CEO Sundar Pichai and the executive team, are responsible for making strategic decisions that affect the company's direction, growth, and operations. The management team uses a variety of decision-making models and principles of ethics to guide their decision-making process.
One example of management's decision-making process based on principles of ethics is Google's decision to withdraw its search engine from China in 2010. This decision was made due to concerns over censorship and human rights violations in China. Google's management team believed that the company's freedom of expression and user privacy principles were incompatible with the Chinese government's censorship policies. As a result, Google withdrew its search engine from China, even though it meant losing out on a significant market opportunity.
Principles of Ethics
Google's management functions are closely aligned with the company's principles of ethics. The management team at Google has demonstrated a commitment to ethical leadership by incorporating ethical considerations into each management function.
Planning: The planning function of management involves setting goals and objectives for the organization. At Google, the company's goals and objectives align with its core ethical principles, including a commitment to transparency, user privacy, diversity, and inclusion.
Organizing: The organizing function of management involves allocating resources and designing the organizational structure (Cook, 2012). At Google, the company's organizational structure is designed to promote transparency and collaboration, which helps to promote ethical decision-making throughout the organization.
Human Resources
Google strategically uses human resources to develop its personnel to enhance the company's business processes. The company strongly emphasizes employee development and invests heavily in training, mentoring, and career development programs. One method Google invests in its workers' growth is via a program called "20% time," which allows each worker 20% of their workweek to concentrate on personal interests (Zehir et al., 2020). This program encourages employee innovation and creativity and helps foster a culture of continuous learning and development.
Google also offers a wide range of training and development programs for employees. For example, the company offers "Google University," a program that provides employees access to various training resources and courses.
References
Cook, J. (2012). How Google Motivates their Employees with Rewards and Perks. THINKINGLEADER. https://discover.hubpages.com/business/How-Google-Motivates-their-Employees-with-Rewards-and-Perks
Breyter, M. (2022). Starting with Why. In Agile Product and Project Management: A Step-by- Step Guide to Building the Right Products Right (pp. 23–42). Berkeley, CA: Apress.
https://link.springer.com/chapter/10.1007/978-1-4842-8200-7_2
Pawar, A. S., Nagpal, S., Pawar, N., Lerman, L. O., & Eirin, A. (2020). General Public’s Information-Seeking patterns of topics related to obesity: Google Trends analysis. JMIR Public Health and Surveillance, 6(3), e20923. https://publichealth.jmir.org/2020/3/e20923/
Zehir, C., Karaboğa, T., & Başar, D. (2020). The transformation of human resource management and its impact on overall business performance: Big Data analytics and ai technologies in strategic HRM. Digital Business Strategies in Blockchain Ecosystems: Transformational Design and Future of Global Business, 265-279. https://link.springer.com/chapter/10.1007/978-3-030-29739-8_12
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