Review and assess your financial and market performance during the second year? Compare your actions with the strategy and plan you presented to the venture capitalists (inst
Format: You will present your plan in a PowerPoint presentation format. Please do not exceed 10 slides and please annotate your slides utilizing the speakers notes section at the bottom of each PPT slide. The speaker’s notes should not simply repeat information on the slide but provide a narrative that represents a complete analysis. The best reports will be clearly written, well justified, insightful, and realistic.
The Report to the Board should include the following components:
- Review and assess your financial and market performance during the second year
- Compare your actions with the strategy and plan you presented to the venture capitalists (instructor) at the beginning of the competition and discuss the departures from the plan, how they were justified, and their outcome
- Evaluate the performance of the company. Identify and discuss the good, the bad, and/or the ugly, as might be the case
2. Assess your current strategic position and the forward-looking market landscape, identifying your firm’s strengths and weaknesses and how it can compete in the future?
3. Identify and evaluate what you learned about managing a business as a result of completing the simulation.
(1. Company Name: SAW Cycles
2. SWOT Analysis:
Strengths:
– Unique and high-priced luxury cycles
– Strong brand image and reputation in the market
– Skilled and experienced team
– High-quality materials and craftsmanship
Weaknesses:
– Limited market reach due to the high price point
– Dependence on a small group of suppliers for materials
– Limited product range compared to competitors
Threats:
– Intense competition from established players in the luxury cycle market
– Economic downturns affecting consumer spending on luxury items
– Disruption in the supply chain due to external factors such as natural disasters or political instability
Opportunities:
– Expansion into new markets with high demand for luxury cycles
– Diversification of product range to attract customers with varying budgets
– Partnership with complementary brands to offer bundled products and services
Decisions that did not work out as planned:
– Launching a limited edition cycle that did not generate as much interest as expected. This was due to poor marketing and lack of market research.
Decisions that worked out as planned:
– Introducing a new line of electric cycles that catered to the environmentally conscious market. This decision led to increased sales and positive customer feedback.
Changes to be made starting in Quarter 4 with VC funding and justification:
– Expansion into new markets with high demand for luxury cycles: With the VC funding, SAW Cycles can invest in market research and identify potential new markets to expand into. This will help diversify the customer base and reduce dependence on a single market.
– Diversification of product range: SAW Cycles can use the VC funding to invest in R&D and introduce new products that cater to customers with varying budgets. This will help attract a wider customer base and increase revenue streams.
– Marketing and advertising: SAW Cycles can invest in marketing and advertising to increase brand awareness and reach a wider audience. This will help in expanding the customer base and increasing sales.
– Production: With the VC funding, SAW Cycles can invest in new technology and equipment to improve production efficiency and reduce costs. This will help in increasing profit margins and reducing reliance on a small group of suppliers.) based on my company where i had only two types of cycle speedy and rockyand i opened web sales in bangalore and amsterdam and then invested in
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Corporate
Marketing
Company Name SAW
Personal Goals Wupendrum, Saiadithya
Have fun
Goals and Strategy Target Segments: 1 – Speed, 2 – Mountain
Strategic directions: focus on smaller, high margin segments focus on smaller, less costly geographic markets be �rst to market be the low price provider in the market
Modify Brand
SAW ROCKY [new]
SAW speed [new]
ESSENTIALS
Base components
BIKE FRAME
Rugged agile design for rough terrains (Rugged)
Sleek aerodynamic design for speed (Aerodynamic)
CARBON FIBER MATERIAL
Standard
TIRES
Mountain – high grip
Racing – fast
BRAKES
Standard disc
HANDLEBARS
Basic straight
Basic drop down
SAW ROCKY SAW speed
Quarter 1SAWSummary of Decisions
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Sales Channel
Manufacturing
Finance
SAW ROCKY [new]
SAW speed [new]
GEARS
24 speed (3 x 8)
SEAT
Polymer gel all-purpose
Polymer gel comfort (Comfort, Rugged)
ACCESSORIES
Re�ectors (front, back, spokes, pedals, wheel rims)
LIGHTS
Standard
SUSPENSION/SHOCK ABSORBERS
Front (Comfort, Rugged)
Open Store World Market
Opening: Rio de Janeiro Total store cost: 90,000
Open Webcenter Opening: World Market Total web sales center cost: 150,000
Fixed Capacity Fixed capacity available in current quarter: 0 Planned increase in �xed capacity: 16 Fixed capacity available in next quarter: 16
Stock
Stock Type Name of Owner Shares Price Per Share Total Amount Quarter
Common Stock Executive Team 15,000 100 1,500,000 1
Certi�cate of Deposit
3-month certi�cate of deposit account for current quarter 300,000
Q t l i t t t 1 50
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Quarterly interest rate 1.50
Interest to earn 4,500
,
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Corporate
Marketing
Goals and Strategy Target Segments: 1 – Mountain, 2 – Speed
Strategic directions: focus on smaller, high margin segments focus on smaller, less costly geographic markets be �rst to market
Modify Brand No new or modi�ed brands this quarter.
Feature R&D No R&D Investments.
Price and Priority
World Market Brand Available for Sale Retail Price Price Rebate Sales Priority
SAW ROCKY 2,000 50 1
SAW speed 1,900 100 2
Modify Ad No new or modi�ed ad designs this quarter.
Regional Media
World Market Media Cost rocky speedy
Leisure & Entertainment 10,000 10 10
Biking Magazines 4,500 10 10
General News Magazines 8,000 10 10
Total 178,724 178,724
Total number of inserts: 60 Total major media expenses: 357,448
Manage Web Pages
Manage Web Pages
Selection of
Quarter 5SAWSummary of Decisions
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Web Page Content
Selection of Segment and Keywords
Regions Deployed with Quarterly Cost
World Market
rocky
speedy
Total web pages budget: 2,000
Mountain 1,000
Speed 1,000
Search Engine Marketing
Keywords Targeted to Mountain Segment Average Maximum
Industry Bid
World Market
3.31
ROCKY
Maximum Bid 2.01
Maximum Ad Budget 2
Keywords Targeted to Speed Segment Average Maximum
Industry Bid
World Market
1.99
SPEEDY
Maximum Bid 1.98
Maximum Ad Budget 2
Total paid SEM budget: 4
Social Media
World Market Social Media Start Stop Status Setup Cost Quarterly Budget
Social Networking – 8,000 3,500
Blog, Newsletter – 10,000 6,000
Total expenses in social media: 27,500
Buy Market Research Buying for: World Market Total Expenses: 20,000
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Sales Channel Open Store
World Market Operational: Rio de Janeiro Opening: Amsterdam
Total store cost: 153,000
Hire Sales People
World Market
City Annual Salary
Total Sales and
Service People
Specialized Training with Quarterly Cost
300 250 400 400
Service Recreation Mountain Speed
Rio de Janeiro 21,706 5 1 0 2 2
Total number of sales and service people in the prior quarter 5
Total number of sales and service people in the current quarter 5
Net change in number of sales and service people in region 0
Cost to hire new sales and service people 0
Cost to lay off sales and service people 0
Cost to employ sales and service people for the quarter 29,033
Total sales and service people budget: 29,033
Open Webcenter Operational: World Market Total web sales center cost: 60,000
Hire Web Sales People
Web Personnel
City Annual
Compensation Web Sales Web Support Total
Sales People
Bangalore, World Market 21,706 4 1 5
Summary Total number of web personnel in the prior quarter 5
Total number of web personnel in the current quarter 5
Net change in number of web personnel 0
Cost to hire new web personnel 0
Cost to lay off web personnel 0
Cost to employ web personnel for the quarter 27,133
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Manufacturing
Total web personnel budget: 27,133
Improve Web Productivity
Activities to Increase Purchase Probability Once a Visitor is at Your Site Start Stop Status
Setup Cost
Quarterly Budget
Toll-free phone number for advising customers in the decision making process and for handling service calls operational 3,000 3,000
Secure web site to insure privacy in taking orders via credit cards – 9,000 4,000
Advanced shopping cart and checkout procedures to make it easier to shop and place orders operational 23,000 7,000
Continuous upgrading of the product description, pricing, and order entry pages to improve content, visual appeal and navigation
operational 6,000 6,000
Customer pro�le data banks to store mailing information, credit card numbers, past purchases, etc. to facilitate purchases, customer service and data mining
– 26,000 12,000
Data mining to pro�le visitors and their web behavior in order to present product options that might best appeal to customers (customer pro�le banks must be set up at the same time)
– 40,000 10,000
Order tracking software to allow customers and service reps to track orders/shipments operational 10,000 8,000
Total expenses to improve web productivity: 37,000
Demand Projection
Last Quarter (Actual) This Quarter (Projected)
Number of Sales People
Demand per Sales Person
Total Demand
Number of Sales People
Demand per Sales Person
Total Demand
Stores 5 20.80 104 5 205 1,025
Web Sales Center 5 28.40 142 5 500 2,500
Total 10 246 10 3,525
Brand
Last Quarter (Actual) This Quarter (Projected) Capacity RequiredDemand Percent Demand Percent
SAW ROCKY 194 78.9% 1,025 29.1% 1,025
SAW speed 52 21.1% 2,500 70.9% 2,500
Total 246 100.0% 3,525 100.0% 3,525
Units / Quarter Units / Day
Operating capacity required to satisfy projected demand 3,525 55
Fixed Capacity
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Finance
Fixed Capacity Fixed capacity available in current quarter: 32 Planned increase in �xed capacity: 16 Fixed capacity available in next quarter: 48
Operating Capacity
Current Quarter Units per Day Units per Quarter
Fixed capacity 32 2,080
Operating capacity 30 1,950
Effective operating capacity after adjustment for worker productivity 28.50 1,853
Effective operating capacity needed for demand projection 55 3,525
Projected worker productivity 95
New direct labor cost/unit of operating capacity 95
New overhead cost/unit of operating capacity 22
Expense to change operating capacity (to be added to overhead) 0
Brand Production
Brand Produce
SAW ROCKY
SAW speed
Overtime
Maximum Overtime per Day Overtime Units per Quarter Productivity Average Labor Cost/Unit
1,853 95.0% 94.58
2,063 94.1% 106.15
2,250 92.3% 116.80
2,415 90.1% 126.98
2,556 87.4% 137.08
No overtime
1 hour
2 hours
3 hours
4 hours
Stock
Stock Type Name of Owner Shares Price Per Share Total Amount Quarter
Common Stock Executive Team 15,000 100 1,500,000 1
Common Stock Executive Team 5,000 100 500,000 2
Common Stock Executive Team 5,000 100 500,000 3
Common Stock Venture Capitalists 25,000 100 2,500,000 4
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Human Resources
Certi�cate of Deposit No cash remains in the 3-Month Certi�cate of Deposit account this quarter.
Short Term Loan No outstanding conventional loans this quarter.
Sales Force Compensation
Sales Force Compensation
Region Annual Salary Health Bene�ts
Package Weeks
of Vacation Pension
[% of salary] Compensation
per year
World Market 18,000 3 21,706Expanded coverage 1 week
Production Worker Compensation
Production Worker Compensation
Region Annual Salary Health Bene�ts
Package Weeks
of Vacation Pension
[% of salary] Compensation
per year
World Market 16,000 3 19,295Expanded coverage 1 week
,
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Corporate
Marketing
Sales Channel
Goals and Strategy Target Segments: 1 – Speed, 2 – Mountain
Strategic directions: focus on smaller, high margin segments focus on smaller, less costly geographic markets be �rst to market be the low price provider in the market
Modify Brand No new or modi�ed brands this quarter.
Price and Priority
World Market Brand Available for Sale Retail Price Price Rebate Sales Priority
SAW ROCKY 1,200 50 1
SAW speed 1,500 100 2
Modify Ad No new or modi�ed ad designs this quarter.
Buy Market Research Buying for: World Market Total Expenses: 20,000
Open Store World Market
Operational: Rio de Janeiro Total store cost: 17,000
Hire Sales People
World Market
City Annual Salary
Total Sales and
Service People
Specialized Training with Quarterly Cost
300 250 400 400
Service Recreation Mountain Speed
Quarter 2SAWSummary of Decisions
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Rio de Janeiro 20,500 5 1 0 2 2
Total number of sales and service people in the prior quarter 0
Total number of sales and service people in the current quarter 5
Net change in number of sales and service people in region 5
Cost to hire new sales and service people 3,524
Cost to lay off sales and service people 0
Cost to employ sales and service people for the quarter 27,526
Total sales and service people budget: 31,050
Open Webcenter Operational: World Market Total web sales center cost: 60,000
Hire Web Sales People
Web Personnel
City Annual
Compensation Web Sales Web Support Total
Sales People
Bangalore, World Market 20,500 4 1 5
Summary Total number of web personnel in the prior quarter 0
Total number of web personnel in the current quarter 5
Net change in number of web personnel 5
Cost to hire new web personnel 3,524
Cost to lay off web personnel 0
Cost to employ web personnel for the quarter 25,626
Total web personnel budget: 29,150
Improve Web Productivity
Activities to Increase Purchase Probability Once a Visitor is at Your Site Start Stop Status
Setup Cost
Quarterly Budget
Toll-free phone number for advising customers in the decision making process and for handling service calls – 3,000 3,000
Continuous upgrading of the product description, pricing, and order entry pages to improve content, visual appeal and navigation
– 6,000 6,000
Total expenses to improve web productivity: 18,000
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Manufacturing Demand Projection
Last Quarter (Actual) This Quarter (Projected)
Number of Sales People
Demand per Sales Person
Total Demand
Number of Sales People
Demand per Sales Person
Total Demand
Stores 0 0.00 0 5 30 150
Web Sales Center 0 0.00 0 5 30 150
Total 0 0 10 300
Brand
Last Quarter (Actual) This Quarter (Projected) Capacity RequiredDemand Percent Demand Percent
SAW ROCKY n/a n/a 150 50.0% 150
SAW speed n/a n/a 150 50.0% 150
Total 0 100.0% 300 100.0% 300
Units / Quarter Units / Day
Operating capacity required to satisfy projected demand 300 5
Fixed Capacity Fixed capacity available in current quarter: 16 Planned increase in �xed capacity: 0 Fixed capacity available in next quarter: 16
Operating Capacity
Current Quarter Units per Day Units per Quarter
Fixed capacity 16 1,040
Operating capacity 15 975
Effective operating capacity after adjustment for worker productivity 12.00 780
Effective operating capacity needed for demand projection 5 300
Projected worker productivity 80
New direct labor cost/unit of operating capacity 108
New overhead cost/unit of operating capacity 41
Expense to change operating capacity (to be added to overhead) 20,078
Brand Production
Brand Produce
SAW ROCKY
SAW speed
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Finance
Human Resources
Overtime
Maximum Overtime per Day Overtime Units per Quarter Productivity Average Labor Cost/Unit
780 80.0% 107.66
869 79.2% 120.83
947 77.7% 132.95
1,017 75.8% 144.53
1,076 73.6% 156.03
No overtime
1 hour
2 hours
3 hours
4 hours
Stock
Stock Type Name of Owner Shares Price Per Share Total Amount Quarter
Common Stock Executive Team 15,000 100 1,500,000 1
Common Stock Executive Team 5,000 100 500,000 2
Certi�cate of Deposit
3-month certi�cate of deposit account for current quarter 300,000
Quarterly interest rate 1.50
Interest to earn 4,500
Sales Force Compensation
Sales Force Compensation
Region Annual Salary Health Bene�ts
Package Weeks
of Vacation Pension
[% of salary] Compensation
per year
World Market 17,000 3 20,500Expanded coverage 1 week
Production Worker Compensation
Production Worker Compensation
Region Annual Salary Health Bene�ts
Package Weeks
of Vacation Pension
[% of salary] Compensation
per year
World Market 14,000 3 16,183Minimum package 1 week
,
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Corporate
Marketing
Goals and Strategy Target Segments: 1 – Mountain, 2 – Speed
Strategic directions: focus on smaller, high margin segments focus on smaller, less costly geographic markets be �rst to market
Modify Brand No new or modi�ed brands this quarter.
Feature R&D No R&D Investments.
Price and Priority
World Market Brand Available for Sale Retail Price Price Rebate Sales Priority
SAW ROCKY 1,300 50 1
SAW speed 1,700 100 2
Modify Ad No new or modi�ed ad designs this quarter.
Regional Media
World Market Media Cost rocky speedy
Total 0 0
Total number of inserts: 0 Total major media expenses: 0
Manage Web Pages
Manage Web Pages
Web Page Content
Selection of Segment and Keywords
Regions Deployed with Quarterly Cost
World Market
1,000
Quarter 4SAWSummary of Decisions
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Sales Channel
rocky
speedy
Total web pages budget: 2,000
Mountain
Speed
Search Engine Marketing
Keywords Targeted to Mountain Segment Average Maximum
Industry Bid
World Market
2.4
ROCKY
Maximum Bid 0.00
Maximum Ad Budget 0
Keywords Targeted to Speed Segment Average Maximum
Industry Bid
World Market
1.95
SPEEDY
Maximum Bid 0.00
Maximum Ad Budget 0
Total paid SEM budget: 0
Social Media
World Market Social Media Start Stop Status Setup Cost Quarterly Budget
Social Networking – 8,000 3,500
Total expenses in social media: 0
Buy Market Research Buying for: World Market Total Expenses: 20,000
Open Store
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Open Store World Market
Operational: Rio de Janeiro Total store cost: 17,000
Hire Sales People
World Market
City Annual Salary
Total Sales and
Service People
Specialized Training with Quarterly Cost
300 250 400 400
Service Recreation Mountain Speed
Rio de Janeiro 21,706 5 1 0 2 2
Total number of sales and service people in the prior quarter 5
Total number of sales and service people in the current quarter 5
Net change in number of sales and service people in region 0
Cost to hire new sales and service people 0
Cost to lay off sales and service people 0
Cost to employ sales and service people for the quarter 29,033
Total sales and service people budget: 29,033
Open Webcenter Operational: World Market Total web sales center cost: 60,000
Hire Web Sales People
Web Personnel
City Annual
Compensation Web Sales Web Support Total
Sales People
Bangalore, World Market 21,706 4 1 5
Summary Total number of web personnel in the prior quarter 5
Total number of web personnel in the current quarter 5
Net change in number of web personnel 0
Cost to hire new web personnel 0
Cost to lay off web personnel 0
Cost to employ web personnel for the quarter 27,133
Total web personnel budget: 27,133
Improve Web Productivity
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Manufacturing
Improve Web Productivity
Activities to Increase Purchase Probability Once a Visitor is at Your Site Start Stop Status
Setup Cost
Quarterly Budget
Toll-free phone number for advising customers in the decision making process and for handling service calls operational 3,000 3,000
Secure web site to insure privacy in taking orders via credit cards – 9,000 4,000
Advanced shopping cart and checkout procedures to make it easier to shop and place orders operational 23,000 7,000
Continuous upgrading of the product description, pricing, and order entry pages to improve content, visual appeal and navigation
operational 6,000 6,000
Order tracking software to allow customers and service reps to track orders/shipments operational 10,000 8,000
Total expenses to improve web productivity: 24,000
Demand Projection
Last Quarter (Actual) This Quarter (Projected)
Number of Sales People
Demand per Sales Person
Total Demand
Number of Sales People
Demand per Sales Person
Total Demand
Stores 5 23.00 115 5 200 1,000
Web Sales Center 5 26.40 132 5 200 1,000
Total 10 247 10 2,000
Brand
Last Quarter (Actual) This Quarter (Projected) Capacity RequiredDemand Percent Demand Percent
SAW ROCKY 195 78.9% 1,000 50.0% 1,000
SAW speed 52 21.1% 1,000 50.0% 1,000
Total 247 100.0% 2,000 100.0% 2,000
Units / Quarter Units / Day
Operating capacity required to satisfy projected demand 2,000 31
Fixed Capacity Fixed capacity available in current quarter: 32 Planned increase in �xed capacity: 0 Fixed capacity available in next quarter: 32
Operating Capacity
Current Quarter Units per Day Units per Quarter
Units per Day Units per Quarter
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Finance
Units per Day Units per Quarter
Fixed capacity 32 2,080
Operating capacity 30 1,950
Effective operating capacity after adjustment for worker productivity
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