You have just been hired as the director of strategic planning for a health plan that insures 30% of the residents in a metropolitan area that serves 500,000. Most of these insured by this h

You have just been hired as the director of strategic planning for a health
plan that insures 30% of the residents in a metropolitan area that serves
500,000. Most of these insured by this health plan are employed by large
companies in the metropolitan area, and these companies pay for their
employees’ health insurance. The health plan leaders and the employers
both recognized that their business model depends on their success in
addressing behavioral risk factors that play a critical role in the prevention
and management of chronic diseases, the containment of health care costs,
and the enhancement of employee productivity.
In your new role, you are asked to create a comprehensive plan for address
these behavioral risk factors- by improving both the clinical care provided
and the plan’s community-based efforts. Specifically, you want to develop
strategies to reduce the levels of tobacco use, unhealthy diet. In constructing your plan, consider the following questions:
1.What mix of interventions would you need to consider that might change
enrollees behavior, provider behavior, and community polices and
environments to maximize the cost effectiveness of this plan?
2.What is the evidence that these interventions would work?
3.What would be the implementation challenges of the plan?