Subaru Corporation is a Japanese multinational corporation and conglomerate primarily involved in terrestrial and aerospace transportation manufacturing. It is best known for its line of Sub
Subaru Corporation is a Japanese multinational corporation and conglomerate primarily involved in terrestrial and aerospace transportation manufacturing. It is best known for its line of Subaru automobiles. Founded in 1953, the company was formerly named Fuji Heavy Industries, Ltd.
Subaru has identified millennials and females as their target audience for their Crosstrek.
Think of yourself as Subaru’s new upstart marketing leader. You want to identify an additional target market for the Subaru Crosstek beyond millennials and females. You have narrowed your options to the three potential target audiences below. Choose one and explain why you think the customer segment you choose would be more willing to buy the Subaru Crosstrek vs. the other 2 options. Be sure to include references — why would an environmentalist be interested in the Crosstek? Simply saying Subaru has hybrid vehicles and that environmentalists probably would like that, you need to tell the readers why that is true and use references to give us a reason to believe what you are saying. That is what references are — they are reasons for your audience to believe what you are saying. They illustrate that yours is an informed position.
Environmentalists
Senior Citizens
Car Enthusiasts
Please include references and in-text citation
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