The recent COVID-19 epidemic has had a terrible impact on the entire world. The first case of COVID-19 in Saudi Arabia was discovered in March 2020, and it then started to spread quickly. A
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I am about to apply for phd degree in communications at the of college art and science in school of media and communication
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The Impact of Social Media on Public Health Awareness among Social Media Users in Saudi Arabia
Introduction
The recent COVID-19 epidemic has had a terrible impact on the entire world. The first case of COVID-19 in Saudi Arabia was discovered in March 2020, and it then started to spread quickly. As a result, the Saudi authorities implemented a variety of control measures on the transportation and education sectors which were listed among the sectors seen as risky in the virus’ quick spread. The entire population of Saudi Arabia was then put under a countrywide curfew to stop the virus’s spread.
Products made from natural sources have historically been thought of as the only cure for a number of ailments. Unprescribed natural products are frequently utilized to boost the immune system. A significant drawback of utilizing herbal items is the interaction between herbs and medications. On social media, medical misunderstandings on the efficacy of natural remedies like pepper, chili, black seeds, honey, onion, and garlic, etc. as preventive treatments were spreading at an alarming rate. There has also been misinformation about other dubious medical practices, such as eliminating the virus by gargling with salt water or using myrrh to stop it from entering the lung. Such false information can spread quickly and with devastating results.
Due to the rise in social media use during the pandemic, it is now possible to get information on COVID-19 there. In the early stages of COVID-19, have particularly emphasized the significance of social media as a practical tool for quick information dissemination. The Saudi Ministry of Health (MOH) has begun sharing awareness videos on social media sites including Facebook, Twitter, and Instagram to address the disinformation. The MOH has also started awareness campaigns to inform the public about the virus as well as the proper use of masks and hand washing, the significance of curfews, and how these precautions as well as social seclusion can help slow the rate of viral transmission.
Study Design and Population
An online descriptive cross-sectional study will be conducted anonymously among in Arabias general population.
Study Tool
An 11-item questionnaire will be created in order to measure the impact of the media on increasing public health awareness on the usage of natural treatments for COVID-19 infection. Four specialists in the fields of medical immunology, family medicine, preventive medicine, and clinical nutrition will each review the questionnaire’s format and contents in order to assess the questions’ appropriateness, relevance, clarity, and sufficiency. The questionnaire’s design will be in English and its Arabic translation. The four experts (native Arabic speakers) and 10 volunteers from the general public will pre-test the final Arabic questionnaire. On the basis on the responses, the final questionnaire will be changed.
Research questions
The proposed study will seek to answer the following question;
What role does social media play on the COVID-19 pandemic among the general population of Saudi Arabia
Whether Social media has played an essential role in the distribution of both accurate and misleading information during the COVID-19 pandemic.
Whether social media influenced the uptake of vaccines.
Abstract
Health educators and students have used social media to publicize health information, develop public health awareness strategies, and enlighten the public about health-related issues. This study seeks to establish the Impact of Social Media on Public Health Awareness among Social Media Users in Saudi Arabia. A cross-sectional study will be designed to assess the influence social media has on health awareness across the Saudi Arabian population. The questionnaire will be send to health care workers and students through WhatsApp groups. It is expected that more than 70% of social media users have found social media to be a useful tool in the dissemination of health related information.
Literature review
Social media sites are now ingrained in everyday life in the Saudi Arabia. The majority of Americans use social media and log on at least daily. 1 We need to learn more about the benefits and drawbacks of social media use for health as public health practitioners. These issues extend beyond safeguarding people’s privacy, which is the main goal of current regulatory initiatives. We must take into account the structure of our social media settings and discover ways to change them to be health-promoting, just as we have modified the built environment by requiring the inclusion of sidewalks to promote the walkability of new communities.
Social media use does seem to have a negative impact on wellbeing, on the one hand. For instance, a long-term study discovered that Facebook use was linked to deteriorations in self-reported physical and mental health. According to a different study, social media use raises the risk of anorexia by encouraging slim ideals and providing access to groups of people who engage in anorexic practices. 4 Social networking sites have been accused of aiding the opioid epidemic by making it easier to access illicit substances.
On the other side, there has been hope that the technology may provide fresh approaches to performing public health surveillance and disseminating information, particularly among people who are hard to reach (Al-Dmour, et al, 2020).
. In fact, the typical public health campaign nowadays contains elements of social media.
It has been discovered that using social media can help others with similar medical issues get social support. Additionally, social media channels seem to be a successful way to provide behavioral counseling for quitting smoking and other types of unhealthy behavior changes.
Although there are significant limitations, public health researchers can still examine social media and investigate strategies to use these platforms for the benefit of the public. Social media platforms are often private networks where users are exposed to content based on opaque and dynamic algorithms. We require the cooperation of social media firms in order to be truly effective. It is important to note that social media corporations are already aware of various issues related to public health. The majority of businesses have released their Terms of Use and Community Guidelines, many of which expressly forbid posting material that is objectionable to public health objectives, such as that related to the sale of illegal substances, child pornography, violent behavior, the encouragement of eating disorders, and hate speech.
With a few notable exceptions, a few social media platforms have sporadically worked with public health organizations and changed their search algorithms or content. However, there are currently no official processes in place for social media businesses to evaluate public health issues, collaborate with outside organizations for public health initiatives, or modify their websites to highlight public health content (Zarocostas, 2020).
With a few notable exceptions, a few social media platforms have sporadically worked with public health organizations and changed their search algorithms or content(Swan, 2009). Although few and far between, these instances of corporate and government cooperation are encouraging. However, there are currently no official processes in place for social media businesses to evaluate public health issues, collaborate with outside organizations for public health initiatives, or modify their websites to highlight public health content.
Statement of the problem
There is a dearth of research on how social media affects health awareness of COVID-19 medical disinformation in the Saudi Arabian region. Thus, the current study intends to close that knowledge gap by analyzing the impact of social media platforms on the population’s level of health awareness in terms of medical misinformation on the use of natural treatments to treat the COVID-19 illness. In addition, by assessing the most popular natural remedies that participants who watched the awareness videos ceased using according to their age, gender, and educational level, it was possible to report how the participants’ behavior had changed toward using them as preventative measures.
The Scope of the study
The proposed study will include the general public of Saudi Arabia. A representative sample of the population will be selected statistically to represent the population across all age sets in the country.
Significance of the study
The results of the study will be useful in advising stakeholders and the general public on then role social media plays in the health sector. Additionally, the findings will inform players on the positive use of social media in educating masses on health issues.
Objectives
General objective
To establish the impact of Social Media on Public Health Awareness among Social Media Users in Saudi Arabia.
Specific objectives
The study will seek to find out:
The role of social media on the COVID-19 pandemic among the general population of Saudi Arabia
Whether Social media has played an essential role in the distribution of both accurate and misleading information during the COVID-19 pandemic.
References
Alahdal H, Basingab F, Alotaibi R. An analytical study on the awareness, attitude and practice during the COVID-19 pandemic in Riyadh, Saudi Arabia. J Infect Public Health. 2020; S1876-0341(20)30525-6. doi: 10.1016/j.jiph.2020.06.015. Online ahead of print
Al-Hanawi M, Angawi K, Alshareef N, et al. Knowledge, attitude and practice toward COVID-19 among the public in the Kingdom of Saudi Arabia: A Cross-Sectional study. Front Public Health. 2020; 8, 217.
Swan, M. (2009). Emerging patient-driven health care models: an examination of health social networks, consumer personalized medicine and quantified self-tracking.?International journal of environmental research and public health,?6(2), 492-525.
Zarocostas, J. (2020). How to fight an infodemic.?The lancet,?395(10225), 676.
Statement
My name is Abdullah Balobaid. I am 33 years old. I was born, raised, and educated in Riyadh, Saudi Arabia. I obtained my bachelors degree in mass communication ?? Public Relations at King Saud University , Riyadh, Saudi Arabia. As my passion in media grew, I wanted to enhance the skills and knowledge which I received. After that, I obtained my masters degree in Mass Communication at Murray State University, Kentucky, the United States.
. I am applying for admission to the PhD program in Communication because I am pursuing a career in teaching. My passion is in media and research in very innovative areas related to digital media and its impacts. Once I complete the PhDs degree requirements, I would like to conduct innovative research and media that can produce especially useful results to benefit my field. I intend to conduct research on the role of social media platforms with society issues and effects especially in the impact of media in society awareness . Also, I plan to enhance my career and expertise in the journalism field where I can share my knowledge and experience with colleagues and provide them with the highest possible level of knowledge.
I am confident in my abilities to learn and succeed as a PhD student in communication Not only do I look forward to learning, but I also hope to create and innovate new ideas by employing research techniques used in the social sciences to analyze, interpret, and present data effectively. My long-term goal is preparing myself broadly for professional and/or academic advancement in future work,
In the future, I would like to return to my country with academic knowledge. A graduate degree in communication will open many doors and windows of opportunity that reflect positively on my career. In the future, I am certain these experiences are going to help me have my own business. This success will allow me to provide skills to other people in need. My hope is that your consideration of my file will have a favorable decision. I am confident that your acceptance to . University of Alabama will definitely change my life and put me on the verge of the bright future of I hope to achieve in the field of Communication.
Abdullah Balobaid
Almohra Street, Qurtobah District 13248, Riyadh – KSA
(+966) 593-576-788 [email protected]
Skill Highlights
Experience
Head of Public Relations Unit at the college of Arts June2019 – Present
King Saud University Riyadh, KSA
Teaching Assistant June2019 – Present
King Saud University Riyadh, KSA
HR -Recruitment Officer July2018 – May2019
Al-Shaya International Company Riyadh, KSA
HR – Recruitment Administrator May2014 – June2015
Al-Shaya International Company Riyadh, KSA
Trainee (INTERNSHIP) 2012
King Salman Social Center ?? Media Department Riyadh, KSA
Reporter and Writer 2011 – 2012
Sofraa electronic newspaper Riyadh, KSA
Education
Master of Mass Communication (GPA: 4/4) May2021
Business Administration College, Murry state University Murry ,Kentucky .USA
BA in Public Relation, Major: Mass Communication ( Second-class honors ) (GPA: 4.45/5) June2010
Faculty of Arts, King Saud University Riyadh, KSA
Attended some educational, training courses, workshops and conferences including:
English Language Courses.
Successful completion of university success and leadership workshop at Global Student Service Inc at Vancouver, Canada . 2021
Attended the American Journalism Historians Association ( AJHA) virtual conference . 2020
Business Symposium2011 at University of Louisiana at Monroe(Ben & Jerry’s session) 2013
How to make personal relations workshop at King Saud University . 2009
Organized and attended the international conference of media and social change at King Saud University. 2009
Organized and attended the first conference for Entrepreneurship and its exhibition at King Saud University. 2010
Organized and attended the Security intellectual conference at King Saud University 2010
Interests
Reading
Travelling
Soccer
Surfing the internet
**References are available upon request
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