Provide general information about your idea, explain the situation so the reader can understand the topic and the reasons for your idea. Introduce your organization and explain how and why y
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Topic: Starting a new healthcare clinic
The introduction introduces the reader to the topic/issue and may be up to one-and-a-half pages long: The introduction must address the following topics:
Set the context – provide general information about your idea, explain the situation so the reader can understand the topic and the reasons for your idea. Introduce your organization and explain how and why your organization was founded. If your idea is a new venture, explain how the new organization will be setup. Provide your organization’s mission and vision along with the purpose of your organization, a description of its activities, and a description of its target population.
State why your idea is important. Your goal is to create a compelling, clear, and convincing introduction that entices the reader to support your idea.
Utilizing APA format, place references on the reference page at the end of the business plan. References may include textbooks, published articles, or reputable websites.
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