Perform an external environment analysis on Toyota to identify the company’s competitive environment and find an opportunity the company can utilize to grow its revenue or market share in th
Perform an external environment analysis on Toyota to identify the company’s competitive environment and find an opportunity the company can utilize to grow its revenue or market share in the industry.
Competitors: Identify at least two of your company’s top competitors and explain how they compete with your company.
Competitive advantages: Evaluate Toyota’s advantages.
Summarize Toyota’s unique skill sets, products, locations, and values of Toyota.
Use Porter’s five forces to analyze your company’s competitiveness and growth potential in its industry. Assign a rating to your company for each of Porter’s five forces as very high (VH), high (H), low (L), or very low (VL). Justify your ratings.
Area of opportunity: Identify one place of opportunity that will help your company increase its revenue or market share over the next five years. Explain how this opportunity can lead to increased revenue or market share.
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