One of the more challenging aspects of the GDPR is determining a lawful basis for processing personal data. Read the article Direct Marketing Under the GDPR: Consent vs Legitimate Interests,
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One of the more challenging aspects of the GDPR is determining a lawful basis for processing personal data. Read the article Direct Marketing Under the GDPR: Consent vs Legitimate Interests, which discusses how two of the most commonly used bases potentially apply to direct marketing to consumers.
Explain what each of these bases require for direct marketing to consumers and the pros and cons of relying on each.
Article link – https://www.cpomagazine.com/data-protection/direct-marketing-under-the-gdpr-consent-vs-legitimate-interests/
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