MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP)
Order Instructions
MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP) RECOMMENDATIONS
ASSIGNMENT INSTRUCTIONS
Overview: Topic is coca cola
Each student must complete an individual marketing project. Your first task is to select a project
topic. No two students will work on the same product/service. This must be an existing product,
service, or organization.
INSTRUCTIONS
The same project topic must be used in all installments. When completing an assignment for a
given module, the student will assume the role of marketing manager for the selected
organization. All student responses must be based on research. View the entire course textbook
(all chapters) as a resource for the assignment, meaning it may be necessary to locate
assignment-related material in chapters other than those corresponding with the module in which
the assignment is located. While the effort has been made to ensure that all material necessary
for assignment completion is found in the textbook, contact the instructor immediately if
information needed to complete the assignment cannot be located in the textbook. The instructor
will then provide instructions on locating the required material. Quotes must be minimized and
long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing
journals (Journal of Marketing, Journal of Marketing Research, etc.), practitioner publications
(Wall Street Journal, Ad Age, etc.), and the course textbook. Assignments must be submitted
though Turnitin.
In Week 8, the student will submit a 600-word recommendations document (12-point Times
New Roman font, double spaced), based on information gathered over the course of the session
while completing the project installments. A minimum of five strategic (long-term) and five
operational (short-term) recommendations must be offered. Each recommendation must directly
relate to a specific question found in one of the five MMIP installments submitted throughout the
session. The weekly MMIP assignment title and question number must be provided. For
example: “Price and deliver the value offering question 3”. Here, the recommendation relates to
question 3 under that MMIP assignment title.
The student will add scriptural integration throughout the recommendations, quoting relevant
scripture verses. A minimum of 10 relevant scriptural quotes must be included, one for each
recommendation offered. The scripture verse must immediately follow the recommendation, and
its relevance to the recommendation explained. For example, if the recommendation is to acquire
similar organizations, a relevant scripture verse would be Ecclesiastes 4:9-10: “Two are better
than one, because they have a good reward for their toil. For if they fall, one will lift up his
fellow. But woe to him who is alone when he falls and has not another to lift him up!”
The recommendations document must include a title page, a brief introduction delineating the
recommendations, and a separate section (with heading) for each recommendation. At least 5
scholarly or practitioner sources, as explained in previous MMIP installments, (in addition to the
BUSI 520
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Bible) must be used. The 600-word requirement does not include the title page, scriptural quotes,
or references.
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