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March 15, 2023

How can a company make Marketing Research more action based? 2b. Why is ethics in marketing important when considering action marketing research? Your answers to this threaded discussion mus

Due no later than Sunday 11:59 pm (PST

1. Write 200-300 words (or more) on the ethical considerations in Marketing Research. Do you feel you have ever been subject to unethical research at some point in your life? Your answers to this threaded discussion must be substantive with academic references to validate your responses.
2a. How can a company make Marketing Research more action based?
2b. Why is ethics in marketing important when considering action marketing research?
Your answers to this threaded discussion must be substantive with academic references to validate your responses.
Required Reading:
Stanton, S. J., Sinnott-armstrong, W., & Huettel, S. A. (2017). Neuromarketing: Ethical implications of its use and potential misuse. Journal of Business Ethics, 144(4), 799-811. Retrieved through ProQuest Central database in the TUW online library.
Sheets, K. (2018). Ethical marketing research: What you should and should not do. Available at https://www.marketing-partners.com/conversations2/ethical-marketing-research-what-you-should-do-and-what-you-shouldnt (Make sure to check out the links at the bottom for examples.)
Insights Association. (2018). Insights Association code of standards and ethics for marketing research and data analytics. Available at https://www.insightsassociation.org/issues-policies/insights-association-code-standards-and-ethics-market-research-and-data-analytics-0

Requirements: 300

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