Distribution of Coca Cola
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DISCUSSION ASSIGNMENT INSTRUCTIONS
Original Post
Topic distribution of coca cola
You will create an original post in response to one of the available topics for each discussion.
Instructions:
Title your post according to your selected topic.
In at least 600 words, discuss your topic by addressing the following items:
o Explain the concept of the marketing management topic selected for your paper
(Your textbook is a good source for this section).
o Examine at least 1 practical application/example for your topic. This must
involve the mention of a specific industry or organization, explained in sufficient
detail.
o Formulate a question for classmates about your topic that your classmates will
respond to. Pose just one question of classmates. This must go at the very end of
the document.
o Have a separate heading for each of these 3 sections. Use the headings as
highlighted above in bold.
o Use at least two outside sources in addition to the course textbook. These can be
scholarly marketing journals (Journal of Marketing, Journal of Marketing
Research, etc.), or practitioner publications (Wall Street Journal, Ad Age, etc.),
o Use current APA format.
Replies:
You must respond to at least 2 of your classmates’ original posts with a reply of at least
250 words. Your replies must do the following:
a. Answer the question posed by the classmate.
b. Respond to the practical example in the classmate’s post with a practical example that
differs from the one in the classmate’s post.
c. Reference at least 1 scholarly source in addition to the course textbook.
Note about Responses: Seek to understand your classmates’ posts (including the marketing
management theory, the facts presented in their posts, their points of view, and their real-world
examples). Aim to communicate your own understanding of relevant facts, your values, and your
perspective of the topic.
Post-First
This course utilizes the Post-First feature in all discussion assignments. This means you will only
be able to read and interact with your classmates’ posts after you have submitted your post in
response to the provided prompt.
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