Explain the concept of fair trade and how it benefits
1. Watch the short video and read the article posted on the Fairtrade America website. Write one to two paragraphs to explain the concept of fair trade and how it benefits the growers.
https://www.fairtradeamerica.org/why-fairtrade/the-fairtrade-difference/ For more information: https://www.fairtrade.net/
Watch the video Coffee-Go-Round and answer the questions below Coffee is the second most traded commodity in the world, and a major cash crop for many poor, developing countries trying to trade their way out of poverty. Coffee promises to increase developing countries’ share of income from agricultural products on world markets. And yet the world’s 25 million coffee farmers receive less than one per cent of the price of a cup of coffee sold in a coffee bar. For the last 10 years the international coffee industry has been in crisis – and many coffee-producing countries are facing disaster. The film visits Ethiopia, the cradle of coffee, and speaks to players in the international coffee trade to find out how individual coffee growers can survive the boom and bust of the global coffee market. https://youtu.be/sQmgsApEvBY
2. According to Philip Bloomer from the Oxfam International, the coffee farmers gained how many cents out of every dollar of coffee that is sold on the supermarket?
3. What happened after the International Coffee Agreement that regulated the supply and quality of coffee beans broke down in 1989? Write one paragraph to explain.
4. How did the crisis in the coffee industry impact the coffee farmers in the more traditional coffee-producing countries? Write one paragraph to explain.
5. According to the video, how many percent of the world’s coffee is produced on farms of less than 10 hectares (1 hectare = 2.47 acre)?
6. What options do small coffee-producing farmers have when coffee price drops and does not cover the production cost? What prohibited them from switching to maize or peanut production? Write one to two paragraphs to explain.
7. How did Fairtrade help coffee farmers? Write one to two paragraphs to explain. More than three decades after the launch of the Fairtrade scheme, the question that increasingly vexes consumers as they make their purchases is: is it really fair? Watch the video by Global Journalist and answer the questions below. Write one paragraph for each question. https://youtu.be/6M4-ondrq9Y
8. According to Professor Christopher Cramer, who benefit the most from Fairtrade in rural Uganda and Ethiopia?
9. Does Transcend Coffee purchase coffee beans through Fairtrade? How does Poul Mark, the founder of the roasting company, feel about Fairtrade accomplishing its goals?
10. According to Rob Everts, co-director of Equal Exchange, does the growth of Fairtrade indicate a success of the scheme (ex. a higher participation rate or a greater benefit to the small farmers)? Why or why not?
11. Given the pros and cons of Fairtrade that you’ve learned from the videos, do you think Fairtrade provides a solution to the small-scale coffee farmers and workers in more traditional coffee producing countries?
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