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February 26, 2023

Application in Marriot Hotel Marketing – Explain how the four

Tarleton State University Application in Marriot Hotel Marketing Questions
1. Explain how the four I’s of services would apply to a Marriot Hotel. http://www.marriott.com/ (Links to an external site.)
2. What methods would you suggest to assess the potential commercial success for the following new products? (a) new, improved ketchup, (b) a three-dimensional television system that took the company 10 years to develop, and (c) a new children’s toy on which the company holds a patent.
3. Concept testing is an important step in the new-product process. Outline the concept tests for (a) an electrically powered car and (b) a new loan payment system for automobiles that is based on a variable interest rate. What are the differences in developing concept tests for products as opposed to services?
4. Listed below are three different products in various stages of the product life cycle. What marketing strategies would you suggest to these companies? (a) Canon digital cameras—growth stage, (b) Hewlett-Packard tablet computers—introductory stage, and (c) handheld manual can openers—decline stage.

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