be sure to include the following critical elements: Topic is MLB to Germany I. Overview In this section, you will continue to provide an overview of your chosen sport organization that y

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Running head: 4-1 Final Project Milestone Two: Overview, Sport Organization Analysis, and Target National Analysis

4-1 Final Project Milestone Two- Overview, Sport Organization Analysis, and Target National

Analysis

William Tanda

Southern New Hampshire University

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Running head: 4-1 Final Project Milestone Two: Overview, Sport Organization Analysis, and Target National Analysis

Overview (Sections D, E and F)

My chosen organization is the NBA, more specifically I will be focusing on expanding

this organization in Japan. When it comes to international business there isn’t another sport

organization that does a better job of this than the NBA. The NBA doesn’t just force themselves

into different countries. They go to these countries and hold camps and do charity work and

ingratiate themselves with the people of that country and when NBA teams play pre-season and

regular season games there many people show up.

Another factor is the number of foreign players in the NBA and the countries that these

players are from want to see one of their own make it big in North America so generally they have

an audience in other countries already. The NBA continues to thrive internationally with the game

becoming even bigger as more players from overseas continue to make it into the NBA (i.e. The

Greek Freak, Joel Embiid, Ben Simmons).

Some of the business data that can be used to inform the decision of the NBA’s expansion

into Japan is that there is already a presence there. As stated earlier with the NBA having such a

large presence internationally, by default there will be many benefits to expanding. From the

sales of merchandise, people following the different teams and players through social media.

Whenever the NBA plays preseason and regular season games it sells out so you have the profits

from ticket sales and broadcasting rights. Even though Japan has its own basketball league (B.

League) it does not have the large following like the NBA does. The fact that the people of

Japan support the NBA more than their own league shows just how much the NBA would benefit

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Running head: 4-1 Final Project Milestone Two: Overview, Sport Organization Analysis, and Target National Analysis

from expanding there. A growth opportunity for the NBA in Japan could be having events that

are exclusive to Japan and incorporates Japanese culture into these events so that they do not

accidently offend the culture there, which is something that is very important in countries such as

Japan. By doing this people there are more likely to participate in these events and are more

likely to go out of their way to purchase NBA merchandise for simply respecting their culture.

In addition, another idea for growth would be to create Japan exclusive merchandise with

designs that resemble Japanese culture. Incorporating Japanese culture into any events or

anything the NBA decides to do would very beneficial because of the importance of it in this

country.

The headquarters of the NBA would be located in Tokyo since that’s where the majority

of businesses in Japan are located and it is the largest city in Japan. Creating the headquarters

from scratch would be the best approach because this would allow the NBA to make sure they

have everything they need to be successful in this thriving city. The games would be played in

the current arena in Tokyo, Arena Tachikawa Tachihi, which is currently the home of one of the

Alvark Tokyo who play in Japans B. League. The NBA team would play here for the first couple

of years while they begin construction on their own arena.

Sport Organization Analysis:

SWOT Analysis:

Strengths:

 History- our organization already has a presence in the international market across the

world.

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Running head: 4-1 Final Project Milestone Two: Overview, Sport Organization Analysis, and Target National Analysis

 Relationship- the people of Japan currently follow out players on social media and

merchandise specific athletes’ merchandise and the merchandise of the NBA teams.

 Knowledge-the people of Japan have knowledge of the NBA, its players, and the sport of

basketball itself. In addition, they also have their own basketball league.

Weakness:

 Travel-NBA teams will have to spend a lot of time traveling to Japan for preseason

and/or regular season games.

 Price of admission- the price to attend B. League games are cheaper than the price of

NBA games which may cause people not always purchase tickets to our games.

Opportunities:

 Growth- this will allow the NBA to generate even more profit and they will be able to

monitor business in Japan better.

 Endorsements- other companies will see the success we are having and they will want

to be a part of it by offering us an endorsement to advertise for them and in return

they will be able to expand their brand and we will be able to further our revenue.

Threats:

 Clearance- we must get approved by the Japanese government in order to conduct

business in their country.

 Location- it is important that we pick the correct location in Japan to set up business

otherwise we risk having an unsuccessful business.

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Running head: 4-1 Final Project Milestone Two: Overview, Sport Organization Analysis, and Target National Analysis

 League- with there already being a basketball league in Japan (B. League) it will provide

us with a competitor and challenging our revenue potential.

With there being more opportunities and strengths than weaknesses and threats the NBA is

ready to expand into Japan. The NBA already having a presence in Japan without having any

businesses out there shows that they will be ahead of a lot of other businesses in that they

will not have to waste time by try to sell their product. Their sales are already doing well in

Japan and by expanding their organization there it will help further the revenue and make

their organization bigger than it already is.

Target Nation Analysis:

Based on the current economy of Japan, the NBA would have no issue with expanding to

this country. Japan is the second biggest and most successful economy after the United

States. The United States relies on both China and Japan for production of many products

for the companies in this country. If the economy in Japan were to suffer it would cause the

United States to suffer as well since they are so reliant on the production of products that are

done in that country. The chances of the NBA being successful is high because in Tokyo

where they will have their headquarters there are so many businesses in this city that belong

both to Japan and the United States.

The NBA would fit perfectly in this industry due to there already being a sports culture in

Japan and the people of Japan already have an interest in the NBA. The fact there is already

an interest shows that there is no risk of expanding there not working out. When considering

expanding into another country it is important to know if the people there will have an

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Running head: 4-1 Final Project Milestone Two: Overview, Sport Organization Analysis, and Target National Analysis

interest in your organization. That doubt that the NBA would have does not exist because all

they have to due is look at their sales in Japan and they will see that there is already a market

there for them. In addition, with their being a Japanese basketball league (B. League) shows

that there is also an interest in the sport of basketball as well.

Political challenges the NBA would face would be having to get approved by the

Japanese government to conduct business in their country. In addition, the NBA would also

have to deal with the tax increase which Japan is expecting this year according to The Japan

Times. Benefits of the policy as it relates to sport in Japan is the celebration of Sports Day,

which is national holiday celebrated on the second Monday of October. Having a day that

celebrates the participation in sports is huge for the NBA expanding there and is interesting

because there is not a day like that in the United States.

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Running head: 4-1 Final Project Milestone Two: Overview, Sport Organization Analysis, and Target National Analysis

References

https://www.japantimes.co.jp/news/2019/01/02/business/economy-business/economic-

outlook-2019-uncertainty-japans-economy-amid-planned-tax-rise-global-

slowdown/#.XESlkfx7lSw

Sports Direct to sell Dunlop brand to Japan’s Sumitomo Rubber Industries. (2016). The Herald

(Glasgow, Scotland). Retrieved from

http://ezproxy.snhu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&d

b=edsbig&AN=edsbig.A540285135&site=eds-live&scope=site

Oga, J., & Kimura, K. (1993). Recent Trends in the Sports Industry in Japan. Journal of Sport

Management, 7(3), 249–255. Retrieved from

http://ezproxy.snhu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&d

b=s3h&AN=16592555&site=eds-live&scope=site

Li, M., MacIntosh, E. W., & Bravo, G. A. (n.d.). Chapter 9. In International Sport Management

(pp. 199-205). Champaign, IL: Human Kinetics.

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Running head: 4-1 Final Project Milestone Two: Overview, Sport Organization Analysis, and Target National Analysis

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