HSA3215 Written Assignment Module 06 Course Project – Final Submission Module 06 Content For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Ana

HSA3215
Written Assignment
Module 06 Course Project – Final Submission
Module 06 Content
For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now it’s time to use all of these concepts in a “real world” scenario.
Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.
Please answer the following items in your marketing plan:
Organizational Summary – Explain why the company is in trouble
Analysis of the External Environment – (Public perception, economy)
Threats and Opportunities
Marketing Goals and Objectives
The Target Market
Competition – List possible competitors
Marketing Strategy
Action Programs (Marketing tactics)
Budgets – How much money do you think this would cost?
Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.
Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below: