HSA3215 Module 05 Discussion – New Brand on an Old
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Module 05 Discussion – New Brand on an Old Company
Discussion Topic
Activity Time:
3 hours
Directions:
Please locate a healthcare organization that was recently accused of committing fraud. Please pretend that this organization has recently hired you as their marketing manager, and requested that you repair their negative image.
What methods or strategies would you incorporate to improve their brand? Please provide a new Branding Statement for the organization.
For assistance, view this website: https://oig.hhs.gov/fraud/enforcement/criminal/
Due dates for your initial and response posts can be found by checking the Course Syllabus and Course Calendar.
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