What is national culture and organizational culture? When a ?U.S.-based sport business operates in another country (e.g., MLB Japan), ?in what ways might these two types of culture overlap or s

Running Head: International Sport Management: Current Trends & Future Developments

Mike James

3-1 Short Paper: International Sport Management: Current Trends & Future Developments

SPT565

SNHU

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Running Head: International Sport Management: Current Trends & Future Developments

Business Dictionary defines national culture as the set of norms, behaviors, beliefs and

customs that exist within the population of a sovereign nation. International companies develop

management and other practices in accordance with the national culture they are operating in.

organizational culture is established from guidelines practiced and learned within the

organization in which they are occupied. A person can adapt to the practices and expectations of

said organization, a person can be also influenced to follow the behaviors of leaders in an

organization. However, if these practices and leadership traits go against the values of their

national culture those practices and expectations will likely be undermined or ignored

completely. A person could be so deeply connected to their national culture that they may leave

the organization entirely.

Sport is watched and played globally and impacts business management practices in a

number of ways, including through sponsorship, recruitment, and manufacturing. In order to

compete globally, managers of sport organizations need to work proactively to build and

maintain an international presence (Ratten, 2011). When a U.S.-based sport business operates

in another country they must conduct themselves under the business law of the country in

which the business is being conducted. A way organizational and national cultures can overlap

is mutual practices. Punctuality and direct eye contact could overlap in certain countries.

While other countries in the middle east believe that being tardy is a sign of dominance and it

sets the tone of the business meeting.

Before a meeting of any magnitude with our foreign neighbors should be thoroughly

researched before approach. What is considered appropriate in one national setting could be

offensive in another. What could be a deal breaker in one organization could be exactly what

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Running Head: International Sport Management: Current Trends & Future Developments

another company in another country could be looking for. Corporate culture never supersedes

national culture.

The idea that corporations should respect human rights and the environment should come

as no surprise. However, the use of corporate social responsibility (CSR) only started to be seen

in legal terms as recently as the 1990’s. Over the past decade, CSR has in some instances become

a mandatory corporate activity. CSR now means that many corporations now legally have to

comply with particular social disclosure legislation. CSR has become increasingly important to

sport organizations in bridging their business, political, and moral agendas (Ratten, 2011).

Corporate social responsibility is just now being utilized in a sports setting. CSR plays a

key role in overseas business operation because it allows for improved trust between stakeholder

participants in a region and better risk management of environmental safeguards. Knowing that

the country you are doing business with is following proper ethics and protocols ensures that the

people developing the product you want are treated fairly.

CSR can affect athletes in other countries and that, in turn, affects the bottom line.

Money. For example, if a foreign player is drafted in the NBA and not receiving adequate

medical attention or training with their national team, it may adversely affect if a player if

brought over to America to play professionally. Business relationship bridges could be burned

because the trust is no longer mutual between the parties.

References

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Running Head: International Sport Management: Current Trends & Future Developments

National culture. BusinessDictionary.com. Retrieved June 13, 2019, from

BusinessDictionary.com website: http://www.businessdictionary.com/definition/national-

culture.html

Ratten, V. (2011). International sports management: Current trends and future

developments. Thunderbird International Business Review, 53(6), 679–686. https://doi-

org.ezproxy.snhu.edu/10.1002/tie.20444

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