Write an outline on the topic of Cross-cultural management. I provided an example of the outline. Your outline should contain the following: 1. Title page 2 .Tentative reference list M
Write an outline on the topic of Cross-cultural management. I provided an example of the outline.
Your outline should contain the following:
1. Title page
2 .Tentative reference list
M2A1: Case Analysis: Full-Sentence Outline
Name Withheld
BUS523: Business Ethics for Managers Dr. John Moore
Date Removed
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I. Introduction.
A. The issue with corporations flooding the schools with advertised products is obvious.
Corporations have only one objective in mind, increasing their companys revenue.
Increased revenue being the goal for corporations, they neglect to provide unbiased, commercial-free, and thought-provoking education material.
B. Corporations and advertisers view school-age children as profitable within three possible markets.
They view them as the buyers themselves.
They view them as influencers of their parents purchases.
They view them as future adult consumers as well.
II. Discussion content.
A. As a member of a school board contemplating the use of either industry-sponsored materials or Channel One, I would have to be extremely careful of my decisions.
Many public-funded schools are facing an increasingly growing gap between cost of educating students and the budgetary funds available to do so.
The primary reason for not supporting industry-sponsored materials would because of their tendency to provide a distorted picture of environmental, health and social issues.
B. I think industry in general and Channel One in particular is intentionally using teachers and students as a means to profit.
1. Culturally and traditionally, there have always been links between business and education in the U.S.
American schoolchildren spend 20% of their time in school, corporations and advertisers have been eager to pursue school-based marketing in many forms.
Channel One requires schools to guarantee to broadcast the program to all students on 90% of the school days.
Teachers do not have the right to interrupt the program or turn off the TV.
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C. I do not think that industry in general and Channel One in particular have genuine concern for the educational process.
I find no evidence where the industry in general and Channel One in particular has demonstrated a genuine concern for the education process.
The concern displayed is focused in the development of a market place, early development of brand loyalty, making a profit, and obtaining demographic data for targeted marketing efforts.
D. I believe that there should still be a concern even if teachers and students do benefit
from these educational materials or from viewing Channel One.
The majority of these educational materials and programs provide incomplete and biased information as well as outright promotions for a company or its product, therefore the harm outweighs the benefit.
In-school commercialism is at its worst, when it masquerades as educational materials or programs and offers half-truths or misstatements that favor the sponsor of the materials.
III. Conclusion.
A. This article gives new perspective on corporations and advertisers that assist public schools by providing learning materials.
The corporations and advertisers ultimate goal is not to educate our youth but to instill and inculcate a product in their minds, cultivate a future buyer, and develop brand loyalty.
This occurrence is prevalent and accepted mainly due to public schools are so underfunded that they are willing to take anything offered.
Tentative Lists of References
ConsumersUnion. Captive Kids: A Report on Commercial Pressures on Kids at Schools.
July 12, 2015, retrieved from https://consumersunion.org/news/captive-kids-a-report-on- commercial-pressures-on-kids-at-schools-part-two/
Li, Ricky. Hucksters in the Classroom. July 11, 2015, retrieved from https://prezi.com/9b5gyfyxzbv4/hucksters-in-the-classroom/
Schwarzkopf, Sarah. Advertising in the Classroom PowerPoint Presentation to Minneapolis Public Schools – Grades 9-12. July 12, 2015, retrieved from
https://kheseminar.com/ppt/4794B938-EE49-946A26C3
Shaw, William H. Business Ethics: A Textbook with Cases, 8th Edition. Copyright ? 2012 by Cengage Learning
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