Explain the research and analytics you will use to drive changes and improvements. Product Line or Services: Recommend what product line extensions or services should be added to the cu
This week, as product manager for Microsoft Azure, you and your marketing team have recently learned from reports that there has been a decrease in customer satisfaction with the company.
You and your team are tasked with providing a Marketing Recommendations Report; you must analyze consumer behavior as well as business research and analytics to support your marketing decisions.
Include the following sections and content in your 1200-word Marketing Recommendations Report:
Business Research and Analytics
Changes or Improvements: Recommend what changes or improvements should be made to increase customer satisfaction or to better fit your recommended target and positioning for the ONE product/service you have selected. Explain the research and analytics you will use to drive changes and improvements.
Product Line or Services: Recommend what product line extensions or services should be added to the current product line. Explain the research and analytics you will use to determine recommended product lines or extensions.
Complaints: Recommend how your team will assess customer complaints. Compare the different types of customer satisfaction research that is available.
Product or Service Location (select one):
Online Location: If your service or product is offered in an online-only environment, evaluate the current layout and overall presentation of the online store and offer your recommendations for improvement.
Physical Location: If your product or service is offered in a physical location, assess whether it is in keeping with your selected target and positioning. Share your recommendations for improvement.
Recommendations for Marketing Decisions
Based on your research and analysis of the information indicated above, provide recommendations for leveraging this information to make future marketing decisions.
Assess how, moving forward, you will use research and analytics to evaluate your marketing decisions.
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