the Six Cs of Communication

Order Instructions

Share a professional message you have recently read or written. This could be an email, memo, letter, website content, social media message, flyer, or brochure. Share a link to the message or 1-3 paragraphs from the message and answer the following questions:

Who is the target audience and what is the purpose of the message?

What are THREE ways that the message uses the Six Cs of Communication (courtesy, conciseness, clarity, concreteness, completeness, and correctness)? Provide examples! If the message doesn’t use the Six Cs well, then provide three revisions of sentences to demonstrate using the Six Cs in a better way.

What are TWO ways that the message demonstrates the “you” approach? Consider how the message focuses on the target audience’s wants or needs in terms of word choice, content, organization, or design. If the message doesn’t use the “you” approach well, then provide two revisions of sentences to demonstrate using the “you” approach in a better way.

What is ONE way the message uses positive emphasis? If the message doesn’t use positive emphasis well, then provide one revision of a sentence to demonstrate using positive emphasis in a better way.

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