SPT 200 Final Project One Guidelines and Rubric
For aspiring sport management professionals, there are few better learning opportunities than investigating an actual sport organization to discover how it operates and thrives in the real world. As you have learned in this course, running a successful sport business is a multifaceted endeavor, requiring knowledge of best practices in the areas of finance, communication and media, and marketing and sales, to name a few. A manager within a sport organization must understand the distinctions and intersections among these various areas in order to effectively steer the ship toward continually achieving its mission and goals.
In this final project, you will select a sport organization from the list provided in the Module One Journal Guidelines and Rubric document and conduct research into its financial position, communication and media strategies, and sales and marketing approach. You will apply what you have learned in this course in order to draw larger conclusions about your chosen organization’s overall health. This will be submitted in the form of a sport organization research paper.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
• Identify broad options for improving the financial position of sport businesses by determining possible revenue streams and reasonable cost-saving measures within current legal and regulatory frameworks
• Evaluate various communication and media strategies for their potential to ethically promote the brands of sport organizations, build professional networks, and engage sports fans and volunteers
• Illustrate the value of utilizing sales data to develop targeted sports marketing strategies based on sound consumer demand forecasts
Prompt
Answer the following question in your paper: To what extent does your chosen organization exhibit a healthy financial position, effective communication strategies, and a data-driven approach to sales and marketing?
Specifically, the following critical elements must be addressed:
I. Introduction
A. Explain your interest in your organization and why you chose it, addressing its appeal both to you personally and to a wider audience. For example, you could explain how your organization exemplifies wider trends or issues in the field.
B. Create a basic profile of your organization and the business environment in which it operates. Be sure to include enough detail to be able to use it as support in the rest of your paper.
C. Identify the organizational mission and goals, explaining how they relate to the details in the basic profile you created. You will refer back to these throughout your paper.
II. Financial Position
A. Explain the historical and current financial positions of your organization. Provide examples to illustrate.
B. Identify any untapped revenue streams that your organization might consider, discussing any relevant legal or regulatory considerations. Cite specific evidence that supports your position.
C. Devise reasonable cost-saving strategies that your organization might employ, discussing any relevant legal or regulatory considerations. Cite specific evidence that supports your position.
III. Communication Strategies
A. Describe the media strategies that your organization currently employs, including any presence it has on social media. Provide examples to illustrate.
B. Explain any ethical considerations your organization takes into account in its communication and media strategies when promoting the brand.
Cite specific evidence that supports your position.
C. Detail how your organization engages in outreach with professional networks and with fans, including how it promotes volunteerism both internally and externally. Cite specific evidence that supports your position.
D. To what extent is your organization building professional networks? Cite specific evidence that supports your position.
E. To what extent is your organization engaging fans or encouraging internal and external volunteerism? Cite specific evidence that supports your position.
IV. Sales and Marketing
A. Describe the overall approach your organization takes in marketing its products and/or services, focusing on how it employs relevant data points in its decision making. Provide examples to illustrate.
B. Identify your organization’s key consumer demographics, describing how they are targeted in marketing efforts. Be sure to include how the data supports this targeting.
C. Provide your organization’s sales or other fundraising goals and determine how successful it has been in meeting those goals. Be sure to use the data to support your conclusions.
V. Conclusion
Overall, based on your analysis, how would you characterize the health of your chosen organization? Cite specific evidence that supports your position.
Milestones
Milestone One: Draft of Introduction and Financial Position
In Module Three, you will submit a draft of the Introduction and Financial Position sections of Final Project One. This milestone will be graded with the Final
Project One Milestone One Rubric.
Milestone Two: Draft of Communication Strategies and Sales and Marketing
In Module Five, you will submit a draft of the Communication Strategies and Sales and Marketing section of Final Project One. This milestone will be graded with the Final Project One Milestone Two Rubric.
Final Submission: Sport Organization Research Paper
In Module Seven, you will submit Final Project One, including the conclusion portion of the project. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project One Rubric.
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