Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process.
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4. Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this viewpoint? Are consumers likely to make most purchases directly from manufacturers in the near future? Provide justification for your answers based on the concepts discussed in Chapter-17.
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