What environmental factors have affected the types of costs in the airline industry after 2001? What specific tactics has Southwest deployed to blunt or exploit these environmental

marketing writing question

What environmental factors have affected the types of costs in the airline industry after 2001? What specific tactics has Southwest deployed to blunt or exploit these environmental factors? How have these factors influenced Southwest Airline’s marketing strategy?
100 – 300 words
Citation style: APA
The score is based on:
Development of Ideas 20%
Response clearly identifies important changes in the environment since 2001 that affect the airline industry. Descriptions indicate clear understanding of the changes and their effects. Effective responses will vary, but may include increased fear of flying (terrorism), higher fuel costs, and a competitive environment of increasing hidden fees.? Especially good responses may mention communications technology changes that offer substitutes for travel or other important changes. Response clearly and precisely describes the effect of these changes on Southwests marketing strategy as well as specific steps that Southwest has taken in response. The connections between the changes and the actions are described clearly and persuasively. Effective responses will vary, but may include making flying more fun (in response to fear of flying), cost efficiency (in response to fuel costs), and avoiding hidden fees (in response to competitor actions).
Organization 20%
Organization is clear and helps the reader understand the respondents point of view. Transitions connect concepts and guide the reader. Contains an effective introduction and conclusion.
Conventions 20%
Response does not contain a significant number of errors in grammar, spelling, punctuation, or word choice. Errors do not interfere with the readers understanding. Response demonstrates variety in sentence structure. Demonstrates sophistication and skill with a wide variety of conventions.
Voice 20%
Tone is appropriately sincere and engaging. Response demonstrates clear awareness of the responses audience. Response provides a strong sense of the writer through his/her descriptive and figurative language.
Focus and Coherence 20%
Through a combination of logic, examples, and illustrative language, response persuasively explains the connection between the changes and Southwests actions. Facts cited are relevant and effectively support the authors point of view. Conclusions are clear and precise.
Requirements: