The role and use of innovation within the travel and tourism industry
business report
Requirements: 1600 words for main content
THE UNIVERSITY OF NORTHAMPTON
Faculty of Business and Law
MODULE NAME: Innovation in Tourism & Hospitality Management
Assignment Brief
Please read this assessment brief in its entirety before attempting your assignment.
The Assignment Task
The purpose of this assignment is to critically examine the concept of innovation and creativity in the contemporary tourism and hospitality industries. Students are expected to demonstrate an awareness of relevant theories that define, evaluate, and analyse the importance of innovation and creativity and an ability to apply those theories to relevant industry examples and business case studies. Students are required to analyse the emergence of innovative products, the development of experiential approaches to product development and demonstrate an awareness of key trends and innovations within tourism and hospitality by using selected relevant study materials from a wide range of both academic and journalistic publications.
This assessment is to be presented in a report format of approximately 1600 words in length. The report should include ideas, arguments and viewpoints supported by relevant literature and the presentation should be written in such a way as to enable understandings and engagement by academic, specialist and non-specialist audiences.
All quotations should be appropriately referenced within the report using Harvard with a reference section at the end. The proper presentation of quotations and references within the text and the final references section is expected and inaccuracies will be penalised, as will the over-reliance on a single source or limited sources of information.
This assignment carries a weighting of 40% for the module.
Learning Outcomes
The learning outcomes that are being assessed in this assignment are:
Use relevant theories to critically examine the concept of innovation and creativity in the contemporary tourism and hospitality industries
Identify and select relevant literature from a wide range of resources including current research and academic publications
Demonstrate ideas in a range of written, verbal, visual or other digital formats appropriate for the purpose, topic and context.
Present information, ideas and viewpoints in such a way as to enable understanding and engagement by academic, specialist and non-specialist audiences
Your grade will depend on the extent to which you meet these learning outcomes in the way relevant for this assignment. Please see the grading rubric at the end of this assignment brief for further details of the criteria against which you will be assessed.
Word Limits
The word limit for this assignment is 1600 words.
In accordance with the , as stated in section 4.40 where a submission exceeds the stipulated word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the assessment item. Abstracts, bibliographies, reference lists, appendices and footnotes are excluded from any word limit requirements.
In line with section 4.41 of the same Policy, where a submission is notably under the word limit, the full submission will be marked on the extent to which the learning objectives have been met.
Assignment Support
The assignment support for this module is organised as follows:
1. Assessment review workshop ? a specific session to review the assessment requirements, deadlines for submission and submission procedures. Delivered at the beginning of each term.
2. Assignment support ? workshop time will be allocated to provide face to face assessment guidance and support on one-to-one basis.
3. Informal (formative) feedback ? Formative feedback will be provided up to 2 weeks prior to the submission date. Students should email their assessment to the module leader at least 2 weeks prior to the hand in date and written feedback will be provided.
Generic Grading Criteria
You will find the generic grading criteria for achievement at . Also explained here are the meanings of the various G grades at the bottom of the grading scale.
Assessment Submission
To submit your work, please go to the ?Submit your work area on the NILE site and use the relevant submission point to upload your report. The deadline for this is 11.59pm (UK local time) on the date of submission.
Written work submitted to TURNITIN will be subject to anti-plagiarism detection software. Turnitin checks student work for possible textual matches against internet available resources and its own proprietary database.
When you upload your work correctly to TURNITIN you will receive a receipt which is your record and proof of submission.
If your assignment is not submitted to TURNITIN rather than a receipt you will see a green banner at the top of the screen that denotes successful submission.
N.B Work emailed directly to your tutor will not normally be marked. The only exception to this is when you are instructed to do so because TURNITIN is down.
Late submission of work
For first sits, if an item of assessment is submitted late and an extension has not been granted, the following will apply:
Within one week of the original deadline ? work will be marked and returned with full feedback, and awarded a maximum bare pass grade.
More than one week from original deadline ? maximum grade achievable LG (L indicating late).
At the second opportunity deadline (resits) work submitted late will be awarded a LG grade. There is no opportunity to submit work late for a bare pass.
Extensions
The University of Northamptons general policy with regard to extensions is to be supportive of students who have genuine difficulties, but not against pressures of work that could have reasonably been anticipated.
For full details please refer to the . The module leader can, where appropriate, authorise a short extension of up to two weeks from the original submission date for first sits only. There are NO extensions for resits. The TWO weeks means 14 calendar days including weekends and any University closed days.
Mitigating Circumstances
For guidance on Mitigating circumstances please go to where you will find detailed guidance on the policy as well as guidance and the form for making an application.
Please note, however, that an application to defer an assessment on the grounds of mitigating circumstances should normally be made in advance of the submission deadline or examination date.
Plagiarism and Academic Integrity
Unless this is a group assignment, the work you produce must be your own with work taken from any other source properly referenced and attributed. The University of Northampton policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained (or attempted to obtain) an unfair advantage.
If you are in any doubt about what constitutes plagiarism or any other infringement of academic integrity, please read the Universitys . For help with understanding academic integrity go to and follow the on the student hub.
Please note that the University of Northampton puts all written assignments through detection software which detects if work has been plagiarised (copied) from other students (past or present and whether at UON or any other university), books, journals or internet sources. Copied materials WILL be detected. The penalties for copying work from another source without proper referencing are severe and can include failing the assignment, failing the module and expulsion from the university.
Feedback and Grades
These can be accessed through clicking on the Feedback and Grades tab on NILE. Feedback will be provided by a rubric with summary comments. For work submitted to TURNITIN, please also click through for within text comments (or add information on accessing more detailed feedback if not a TURNITIN submission).
Assignment 1: The role and use of innovation within the travel and tourism industry
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
