Choose an innovative product or service that’s recently been brought to market. An innovative product is one which is newly introduced to the market, or has substantially new featu
Assignment 1: Product Analysis (1000 words)
Description
Choose an innovative product or service that’s recently been brought to market. An innovative product is one which is newly introduced to the market, or has substantially new features. Set out an analysis of the chosen product, its history, what preceded it in the marketplace, the established market for it, and the new market for its features. Please write 1000 words (about 2-3 pages). This groundwork will form the basis of the creative brief you will develop over the course of this class.
Assignment 2: Value of Quantitative Research (200-300 words)
Why is quantitative research of value? Are there inherent pitfalls in a tick-box process, and if so, what are they? Please write about 200-300 words within your post.
Requirements: 12000
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