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February 12, 2023

Strategic Competitive Advantage Positioning Essay

Grantham University Strategic Competitive Advantage Positioning Essay
Question A:
What strategy would you recommend for a small-sized company entering a highly segmented market, each segment with a complex set of needs and spending power?
Question B:
Imagine that you are the manager of a housekeeping service. Specifically describe how you would use the concepts of (1) scope of the firm, (2) horizontal integration, and (3) vertical integration to build and achieve a competitive advantage over rival housekeeping services.

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