Survey research is still one of the most common ways to collect data i
Survey research is still one of the most common ways to collect data in the public safety system. In this discussion, you will explore the World Values Survey (WVS). Specifically, you will discuss the range of questions asked on the WVS, explore how and why questions are worded in specific ways, and find questions that have value in public safety.
The specific steps are as follows:
- Review the World Values Survey.
- Read this overview of best practices in survey design.
- Find at least 5 questions from the survey that you believe display best practices, and share those with the class.
- Explain why these questions reflect best practices.
- Find at least 3 questions from the survey that you believe have value in public safety.
- Explain why you believe these questions have value.
1
INTRODUCTION
Introduction by interviewer:
Hello. I am from __________ (mention the name of the your organization). We are carrying out
a global study of what people value in life. This study will interview samples representing most
of the world's people. Your name has been selected at random as part of a representative
sample of the people in __________ (mention the country where the interview is conducted).
I'd like to ask you about your views on a number of different subjects. Your input will be kept
confidential, and it will contribute to a better understanding of what people all over the world
believe and want out of life.
QUESTION 1 OF 90
For each of the following, indicate how important it is in your life. Would you say it is:
Very
important
Rather
important
Not very
important
Not at all
important
Family 1 2 3 4
Friends 1 2 3 4
Leisure time 1 2 3 4
Politics 1 2 3 4
Work 1 2 3 4
Religion 1 2 3 4
QUESTION 2
Taking all things together, would you say you are:
1 Very happy
2 Rather happy
3 Not very happy
4 Not at all happy
World Values Survey
2
QUESTION 3
Here is a list of qualities that children can be encouraged to learn at home. Which, if any, do
you consider to be especially important? Please choose up to five!
Mentioned
Not
mentioned
Independence 1 2
Feeling of responsibility 1 2
Imagination 1 2
Tolerance and respect for other people 1 2
Thrift, saving money & things 1 2
Determination, perseverance 1 2
Religious faith 1 2
Unselfishness 1 2
Obedience 1 2
Self-expression 1 2
QUESTION 4
All things considered, how satisfied are you with your life as a whole these days? Using this
scale, where 1 means you are “completely dissatisfied” and 10 means you are “completely
satisfied” – where would you put your satisfaction with your life as a whole?
Completely dissatisfied Completely satisfied
1 2 3 4 5 6 7 8 9 10
QUESTION 5
Generally speaking, would you say that most people can be trusted or that you need to be very
careful in dealing with people?
1 Most people can be trusted
2 Need to be very careful
3
QUESTION 6
Now I am going to read off a list of voluntary organizations. For each organization, could you
tell me whether you are an active member, an inactive member or not a member of that type
of organization?
Active
member
Inactive
member
Don’t
belong
Church or religious organization 2 1 0
Sport or recreational organization 2 1 0
Art, music or educational organization 2 1 0
Labor Union 2 1 0
Political party 2 1 0
Environmental organization 2 1 0
Professional association 2 1 0
Humanitarian or charitable organization 2 1 0
Consumer organization 2 1 0
Self-help group, mutual aid group 2 1 0
Other organization 2 1 0
QUESTION 7
On this list are various groups of people. Could you please mention any that you would not like
to have as neighbors?
Mentioned
Not
mentioned
Drug addicts 1 2
People of a different race 1 2
People who have AIDS 1 2
Immigrants/foreign workers 1 2
Homosexuals 1 2
People of a different religion 1 2
Heavy drinkers 1 2
Unmarried couples living together 1 2
People who speak a different language 1 2
4
QUESTION 8
Do you agree, disagree or neither agree nor disagree with the following statements?
Agree Neither Disagree
When jobs are scarce, men should have more right to a job than women. 1 2 3
If a woman earns more money than her husband, it's almost certain to cause problems. 1 2 3
When jobs are scarce, employers should give priority to people of this country over immigrants. 1 2 3
If a woman earns more money than her husband, it's almost certain to cause problems 1 2 3
Having a job is the best way for a woman to be an independent person. 1 2 3
QUESTION 9
For each of the following statements I read out, can you tell me how strongly you agree or
disagree with each. Do you strongly agree, agree, disagree, or strongly disagree?
Strongly
agree Agree Disagree
Strongly
disagree
One of my main goals in life has been to make my parents proud. 1 2 3 4
When a mother works for pay, the children suffer. 1 2 3 4
On the whole, men make better political leaders than women do. 1 2 3 4
A university education is more important for a boy than for a girl. 1 2 3 4
On the whole, men make better business executives than women do. 1 2 3 4
Being a housewife is just as fulfilling as working for pay. 1 2 3 4
QUESTION 10
Some people feel they have completely free choice and control over their lives, while other
people feel that what they do has no real effect on what happens to them. Please use this scale
where 1 means "no choice at all" and 10 means "a great deal of choice" to indicate how much
freedom of choice and control you feel you have over the way your life turns out (code one
number):
No choice at all A great deal of choice
1 2 3 4 5 6 7 8 9 10
5
QUESTION 11
Do you think most people would try to take advantage of you if they got a chance, or would
they try to be fair? Please show your response on this survey, where 1 means that “people
would try to take advantage of you,” and 10 means that “people would try to be fair”:
People would try to
take advantage of you People would try to be fair
1 2 3 4 5 6 7 8 9 10
QUESTION 12
Are you currently:
1 Married
2 Living together as married
3 Divorced
4 Separated
5 Widowed
6 Single
QUESTION 13
Have you had any children?
0 No children
1 One child
2 Two children
3 Three children
4 Four children
5 Five children
6 Six children
7 Seven children
8 Eight children or more
6
QUESTION 14
How satisfied are you with the financial situation of your household?
Completely dissatisfied Completely satisfied
1 2 3 4 5 6 7 8 9 10
QUESTION 15
People sometimes talk about what the aims of this country should be for the next ten years. On
this section of the survey are listed some of the goals which different people would give top
priority. Would you please say which one of these you, yourself, consider the most important?
And which would be the next most important?
First
choice
Second
choice
A high level of economic growth. 1 1
Making sure this country has strong defense forces. 2 2
Seeing that people have more say about how things are
done at their jobs and in their communities. 3 3
Trying to make our cities and countryside more beautiful. 4 4
QUESTION 16
If you had to choose, which one of the things on this survey would you say is most important?
First
choice
Second
choice
Maintaining order in the nation 1 2
Giving people more say in important government decisions 1 2
Fighting rising prices 1 2
Practicing freedom of speech 1 2
7
QUESTION 17
Here is another list. In your opinion, which one of these is most important?
And what would be the next most important?
First
choice
Second
choice
A stable economy 1 2
Progress toward a less impersonal and more humane society 1 2
Progress toward a society in which Ideas count more than money 1 2
The fight against crime 1 2
QUESTION 18
Of course, we all hope that there will not be another war, but if it were to come to that, would
you be willing to fight for your country?
1 Yes
2 No
QUESTION 19
I'm going to read out a list of various changes in our way of life that might take place in the near
future. Please tell me for each one, if it were to happen, whether you think it would be a good
thing, a bad thing, or don't you mind?
Good
Don’t
mind Bad
Less importance placed on work in our lives 1 2 3
More emphasis on the development of technology 1 2 3
Greater respect for authority 1 2 3
8
QUESTION 20
Now I will briefly describe some people. Using this survey, would you please indicate for each
description whether that person is very much like you, like you, somewhat like you, not like
you, or not at all like you?
Very
much
like
me
Like
me
Some-
what
like
me
A
little
like
me
Not
like
me
Not at
all like
me
It is important to this person to think up new ideas and
be creative; to do things one’s own way. 1 2 3 4 5 6
t is important to this person to be rich; to have a lot of
money and expensive things. 1 2 3 4 5 6
Living in secure surroundings is important to this person;
to avoid anything that might be dangerous. 1 2 3 4 5 6
It is important to this person to have a good time; to
“spoil” oneself. 1 2 3 4 5 6
It is important to this person to do something for the
good of society 1 2 3 4 5 6
It is important for this people to help the people nearby;
to care for their well-being 1 2 3 4 5 6
Being very successful is important to this person; to have
people recognize one’s achievements. 1 2 3 4 5 6
Adventure and taking risks are important to this person;
to have an exciting life. 1 2 3 4 5 6
It is important to this person to always behave properly;
to avoid doing anything people would say is wrong. 1 2 3 4 5 6
Looking after the environment is important to this
person; to care for nature and save life resources. 1 2 3 4 5 6
Tradition is important to this person; to follow the
customs handed down by one’s religion or family. 1 2 3 4 5 6
QUESTION 21
I’m going to read out some problems. Please indicate which of the following problems you
consider the most serious one for the world as a whole?
People living in poverty and need 1
Discrimination against girls and women 2
Poor sanitation and infectious diseases 3
Inadequate education 4
Environmental pollution 5
9
QUESTION 22
Here are two statements people sometimes make when discussing the environment and
economic growth. Which of them comes closer to your own point of view?
1 Protecting the environment should be given priority, even if it causes slower economic growth and some loss of jobs.
2 Economic growth and creating jobs should be the top priority, even if the environment suffers to some extent.
3 Other answer
QUESTION 23
During the past two years have you…
Given money to an ecological organization?
1 Yes
2 No
QUESTION 24
Participated in a demonstration for some environmental cause?
1 Yes
2 No
QUESTION 25
How interested would you say you are in politics?
1 Very interested
2 Somewhat interested
3 Not very interested
4 Not interested at all
10
QUESTION 26
Now I’d like you to look at this survey. I’m going to read out some forms of political action that
people can take, and I’d like you to tell me, for each one, whether you have done any of these
things, whether you might do it or would never under any circumstances do it
Have
done
Might
do
Have
never
done
Signing a petition 1 2 3
Joining in boycotts 1 2 3
Attending peaceful demonstrations 1 2 3
Joining strikes 1 2 3
Any other act of protest 1 2 3
INTERVIEWER: ONLY TO THOSE WHO SAID THEY “HAVE DONE” THE GIVEN ACTIVITY
QUESTION 27
Tell me for each of these activities how often you have done it in the last year!
Not at
all Once Twice
Three
times
More
than
three
times
Signing a petition 1 2 3 4 5
Joining in boycotts 1 2 3 4 5
Attending peaceful demonstrations 1 2 3 4 5
Joining strikes 1 2 3 4 5
Any other act of protest? 1 2 3 4 5
QUESTION 28
In political matters, people talk of "the left" and "the right." How would you place your views
on this scale, generally speaking?
Left Right
1 2 3 4 5 6 7 8 9 10
11
QUESTION 29
Now I'd like you to tell me your views on various issues. How would you place your views on
this scale? 1 means you agree completely with the statement on the left; 10 means you agree
completely with the statement on the right; and if your views fall somewhere in between, you
can choose any number in between.
Incomes should be made more equal We need larger income differences
as incentives for individual effort
1 2 3 4 5 6 7 8 9 10
QUESTION 30
Private ownership of business
and industry should be increased
Government ownership of business
and industry should be increased
1 2 3 4 5 6 7 8 9 10
QUESTION 31
Government should take more responsibility
to ensure that everyone is provided for
People should take more responsibility
to provide for themselves
1 2 3 4 5 6 7 8 9 10
QUESTION 32
Competition is good. It stimulates people
to work hard and develop new ideas
Competition is harmful. It
brings out the worst in people
1 2 3 4 5 6 7 8 9 10
QUESTION 33
In the long run, hard work
usually brings a better life
Hard work doesn’t generally bring success
– it’s more a matter of luck and connections
1 2 3 4 5 6 7 8 9 10
12
QUESTION 34
Private can only get rich
at the expense of others
Wealth can grow so there’s
enough for everyone
1 2 3 4 5 6 7 8 9 10
QUESTION 35
I‘d like to ask you how much you trust people from various groups. Could you tell me for each
whether you trust people from this group completely, somewhat, not very much or not at all?
Trust
completely
Trust
somewhat
Do not
trust very
much
Do not
trust at
all
Your family 1 2 3 4
Your neighborhood 1 2 3 4
People you know personally 1 2 3 4
People you meet for the first time 1 2 3 4
People of another religion 1 2 3 4
People of another nationality 1 2 3 4
13
QUESTION 36
I am going to name a number of organizations. For each one, could you tell me how much
confidence you have in them: is it a great deal of confidence, quite a lot of confidence, not very
much confidence or none at all?
A
great
deal
Quite
a lot
Not
very
much
None
at all
The churches 1 2 3 4
The armed forces 1 2 3 4
The press 1 2 3 4
Television 1 2 3 4
Labor unions 1 2 3 4
The police 1 2 3 4
The courts 1 2 3 4
The government (in your nation’s capital) 1 2 3 4
Political parties 1 2 3 4
Parliament 1 2 3 4
The civil services 1 2 3 4
Universities 1 2 3 4
Major companies 1 2 3 4
banks 1 2 3 4
Environmental organizations 1 2 3 4
Women’s organizations 1 2 3 4
The United Nations 1 2 3 4
QUESTION 37
I'm going to describe various types of political systems and ask what you think about each as a
way of governing this country. For each one, would you say it is a very good, fairly good, fairly
bad or very bad way of governing this country?
Very
good
Fairly
good
Fairly
bad
Very
bad
Having a strong leader who does not have to bother
with parliament and elections 1 2 3 4
Having experts, not government, make decisions
according to what they think is best for the country 1 2 3 4
Having the army rule 1 2 3 4
Having a democratic political system 1 2 3 4
14
QUESTION 38
Many things are desirable, but not all of them are essential characteristics of democracy. Please
tell me for each of the following things how essential you think it is as a characteristic of
democracy. Use this scale where 1 means “not at all an essential characteristic of democracy”
and 10 means it definitely is “an essential characteristic of democracy”
Not an essential
characteristic of
democracy
An essential
characteristic of
democracy
Governments tax the rich and subsidize the poor. 1 2 3 4 5 6 7 8 9 10
Religious authorities ultimately interpret the laws. 1 2 3 4 5 6 7 8 9 10
People choose their leaders in free elections 1 2 3 4 5 6 7 8 9 10
People receive state aid for unemployment 1 2 3 4 5 6 7 8 9 10
The army takes over when government is incompetent 1 2 3 4 5 6 7 8 9 10
Civil rights protect people from state oppression. 1 2 3 4 5 6 7 8 9 10
The state makes people’s incomes equal. 1 2 3 4 5 6 7 8 9 10
People obey their rulers. 1 2 3 4 5 6 7 8 9 10
Women have the same rights as men. 1 2 3 4 5 6 7 8 9 10
QUESTION 39
How important is it for you to live in a country that is governed democratically? On this scale
where 1 means it is “not at all important” and 10 means “absolutely important” what position
would you choose?
Not at all important Absolutely important
1 2 3 4 5 6 7 8 9 10
QUESTION 40
And how democratically is this country being governed today? Again using a scale from 1 to 10,
where 1 means that it is “not at all democratic” and 10 means that it is “completely
democratic,” what position would you choose?
Not at all democratic Completely democratic
1 2 3 4 5 6 7 8 9 10
15
QUESTION 41
How much respect is there for individual human rights nowadays in this country? Do you feel
there is:
1 A great deal of respect for individual human rights
2 Fairly much respect
3 Not much respect
4 No respect at all
QUESTION 42
Now let’s turn to another topic. How often, if at all, do you think about the meaning and
purpose of life?
1 Often
2 Sometimes
3 Rarely
4 Never
QUESTION 43
Do you belong to a religion or religious denomination? If yes, which one?
No: Do not belong to a denomination 0
Yes: Roman Catholic 1
Protestant 2
Orthodox (Russian/Greek/etc.) 3
Jew 4
Muslim 5
Hindu 6
Buddhist 7
Other (write in) 8
16
QUESTION 44
Apart from weddings and funerals, about how often do you attend religious services these
days?
1 More than once a week
2 Once a week
3 Once a month
4 Only on special holy days
5 Once a year
6 Less often
7 Never, practically never
QUESTION 45
Apart from weddings and funerals, about how often do you pray?
1 Several times a day
2 Once a day
3 Several times each week
4 Only when attending religious services
5 Only on special holy days
6 Once a year
7 Less often
8 Never, practically never
QUESTION 46
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