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February 4, 2023

Environmental Scan and Concept Statement

General Questions

Environmental Scan and Concept Statement

Instruction

Provide a 1000-word response ranking your three ideas based upon the environmental trend scan exercise also include the concept statement that addresses the issues outlined below. In addition to the response being a Word document, it can be an audio file or PowerPoint presentation. Select the one business idea you intend to pursue this semester. See Canada Industry Reports for sources of information and you may use other data bases. You will receive feedback from the instructor on your submission. The Concept Statement portion of this response should address the following concepts.

1. Product or Service description that details the features of the product or service

2. Target Market description listing the consumers or businesses who are expected to buy the product or service

3. Identify the benefits or value of the products or service and how this will add value or solve a problem

4. Identify the management team you will assemble.

Content: Students are expected to demonstrate competency in regard to critical thinking, communication (spelling and grammar) and APA formatting in their response to the following learning outcomes.

a. Describes the business purpose /15

b. Identifies stakeholders /15

c. Briefly describes the organizational structure /15

d. Lists strategic challenges and advantages /15

e. Differentiates between an idea and a realistic opportunity 15

f. Identifies the projected target market for the product/service /15

g. Demonstrates good organization, including a strong introduction and conclusion. /10

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