Suppose you work at a large multinational company planning to expand o

Suppose you work at a large multinational company planning to expand operations to several new countries. Your
tasks are to analyze one of those countries and tentatively propose a marketing program for the company’s product
in that country.
The broad objective of the projects (Country Analysis and the Marketing Plan) is to link the concepts learned
in class to more practical scenarios
Country Analysis which analyzes the marketing environment (e.g. the cultural, economic, political,
and legal forces) of the assigned country.
Marketing Plan for entering that country with a particular product considering the existing
competition. This requires a thorough understanding of the cultural, economic, political, and legal
forces present in the country (i.e., Country Analysis).
Before a marketing manager can determine if it is necessary to adjust to the environment or to determine
what adjustments would be appropriate, it is necessary to understand the environment.
( I have to only write about)
t Cultural Environment ( Morocco
Political / Legal Environment: This section examines the political and legal system of the country.
Are there any governmental issues and regulations that may affect a company that wants to enter the
country?
Religion: How do people in the country relate to their religion? Besides a general overview of the
role of religion in the country, look for details about religion that differ significantly from your
knowledge of that religion and of your religion (or belief system).
Sources of information: make sure you include all

the sources you consulted to prepare the country
analysis report.
Appendixes (tables, figures, etc.)
country information in:

Global EDGE website: contains a wealth of country information and additional resources in an easy
to use format. To find country information, please go to http://globaledge.msu.edu. Click on the
“Global Insights” tab in the upper left side of the page and select “By Country”. Once there, click on
the country you are analyzing. The country page has a number of tabs on the left side (e.g., Economy,
Statistics, Culture, etc.) that will be useful for your research.

Other Useful Resources:

1. Country Info
http://globaledge.msu.edu
The World Factbook – The World Factbook (cia.gov)
http://www.imf.org
http://www.wto.org/english/info_e/site_e.htm
http://www.worldbank.org/
CCG Landing Page (trade.gov)

2. Political Climate
http://www.loc.gov/law/guide/guideindex.html
http://www.opic.gov/
http://www.miga.org/

3. Corruption Index
http://www.transparency.org/
http://www.againstcorruption.org/

4. Economic climate
http://www.heritage.org/index/
http://web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTPOVERTY/0,,menuPK:336998~page
PK:149018~piPK:149093~theSitePK:336992,00.html

5. Currency
http://www.imf.org/external/np/mfd/er/2006/eng/0706.htm
http://www.oanda.com/

9
6. Trade data:
http://www.export.gov/
http://www.unctad.org/Templates/Page.asp?intItemID=1890

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