Discussion Thread: Customer Loyalty, Global Marketing, Branding
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Instructions:
• Title your post according to your selected topic.
• In at least 600 words, discuss your topic by addressing the following items:
o Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this section).
o Examine at least 1 practical application/example for your topic. This must involve the mention of a specific industry or organization, explained in sufficient detail.
o Formulate a question for classmates about your topic that your classmates will respond to. Pose just one question of classmates. This must go at the very end of the document.
o Have a separate heading for each of these 3 sections. Use the headings as highlighted above in bold.
o Use at least two outside sources in addition to the course textbook. These can be scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, etc.), or practitioner publications (Wall Street Journal, Ad Age, etc.),
o Use current APA format.
From the list below, choose a subject you would like to research. This will be the topic of your thread:
Customer loyalty
Global marketing
Marketing research
Branding
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