Would you approve this promotion if it were not profitable on its own account? How much of a subsidy would you be willing to grant?” “Clarins has put a new spin on these offers with wha

Would you approve this promotion if it were not profitable on its own account? How much of a subsidy would you be willing to grant?”
“Clarins has put a new spin on these offers with what it calls”gift with purpose.”Buy two Clarins items at Macy’s and you will receive six trial-size productsandthe companywill pay the United Nations World Food Program enough for 10 school meals.Because so many cosmetic companies do gift-with-purchase offers, it is difficult for anyone company to stand out from the crowd. That is Clarins’goal with this offer. Thecompany hopes that cosmetic buyers, many of whom are women with children, will findthis opportunity to feed children particularly compelling. Says the Macy’s vice president fornational media relations and cause marketing,”With no energy or lift on the customers’part,they get this really feel-good element with the shopping experience.”

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