Find an article in the business press or general news about a recent incident involving a company – for example, a merge or acquisition, or scandal or crisis, or the launching of a new pr
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Get it written →Find an article in the business press or general news about a recent incident involving a company – for example, a merge or acquisition, or scandal or crisis, or the launching of a new product. What kind of communication challenges might this event have posed for the company, both internally and externally? What kinds of messages probably needed to be prepared, and for whom?
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