Describe the marketing channels you will use to promote your t-shirt company to reach your targeted market. Describe the benefit and goal for each channel. Describe how you will measure t
Describe the marketing channels you will use to promote your t-shirt company to reach your targeted market. Describe the benefit and goal for each channel. Describe how you will measure the Return on Investment (ROI) for each marketing channel. Be sure to introduce you company in the beginning paragraph.
Introduce your company
Choose two traditional marketing channels.
Choose two digital marketing channels.
Why would each of these four channels be a benefit to your market?
What is the goal for each marketing channel?
How will you measure the Return on Investment (ROI) for each channel?
Reference Note:
Looking at the possibilities, option 1 is “low-cost T-shirts for $5 each,” and if I sell 5 shirts per day by the end of the week, I will have earned $175. If I sell five shirts every day for a week at a price of $30 each, Option 2 will net me $1,050. If I sell five of the “high-cost T-shirts” (option 3), each of which costs $150, over the course of seven days, I will earn $5,250. For option 1, I wouldn’t make enough money to pay for the costs of producing the shirts, and for option 3, I would make the most money, but not in Shakopee because few people can afford it, especially my target market, and I don’t think anyone wants to purchase a T-shirt for $150 from a start-up business like mine. Looking at my alternatives, I think option 2 is ideal for my company because of its affordable cost and potential for success. We design t-shirts for young men. The T-shirt comes in multiple colors the logo on the front of the shirt says “you’re Irreplaceable” our target market is men in coming out of recovery or in recovery and family members who are supporting prolife. Our target location is in Shakopee, Minnesota, zip code 55379. “You’re Irreplaceable” has divided its target market into four key areas in order to improve the outcomes of its marketing initiatives. This segmentation was created by comparing the company’s product offerings to consumer demands. The four divisions are behavioral, psychographic, geographical, and demographic.
Demographics & Geographic
Geographically, “You’re Irreplaceable” targets consumers in the Shakopee location it’s a small community that is well connected with each other. This community is known mental health and recovery programs. Which is a great starting point for our business because that what our T-shirt brand represent, notably those who reside in middle-class suburbs and urban neighborhoods. This argument is since people from low- and middle-income backgrounds can purchase the company’s t-shirts. “You’re Irreplaceable” has built a physical store that is complemented by online store.
demographic
Young males in the Shakopee neighborhood, as well as their relatives and friends, are the demographics that are targeted. Although our t-shirts are made for guys, they are available in a variety of sizes since they can be worn by just about everyone. In 2016, there were 4 drug overdose deaths in Shakopee, Minnesota, for a rate of 36.4 per 100,000 residents. Both alcohol-impaired driving fatalities and opioid misuse are serious issues. Opioid overdoses resulted in 584 fatalities in 2016. Drug treatment in Shakopee, Minnesota, varies depending on the facility, but it frequently involves detoxification, counselling, and support groups. According to the “City of Shakopee Connecting People and Government” Shakopee has had rapid growth during the past 30 years. The population of Shakopee was estimated by the U.S. Census Bureau to be 41,570 as of July 1, 2019. Shakopee’s population was anticipated by the Metropolitan Council to be 41,528 as of July 2020.
Psychographics & Behavior
The study of customers based on their behaviors and interests is known as psychographics. It goes beyond just categorizing people according to their age, gender, or color. The goal of psychographics is to comprehend the cognitive processes that underpin consumer behavior. After a traumatic brain injury, behavior rehabilitation focuses on potential changes in how people feel and communicate their experiences. Behavioral rehabilitation teaches patients how to handle difficulties with family, friends, coworkers, and other people as well as addiction. Support and kind comments go a long way. Recovery and support facilities frequently engage in group activities, and nothing helps teams out more than matching T-shirts in a variety of colors. We have white, black, blue and red as well as red and white. We want people to wear this at local events since that would be an excellent way to advertise our goods. For instance, if a fan base purchases these t-shirts and posts a photo of it on social media, it is a victory for us. Our shirts are child – friendly. The lifestyle, motivations, and personality traits of the clients are only a few of the factors that go into “You’re Irreplaceable” psychographic segmentation. The business specifically aims to attract clients that appreciate change lives. To satisfy these clients’ requirements, the company makes vibrant t-shirts. Customers who demand significant clothing are also targeted by “You’re Irreplaceable.” The high-quality fabrics used to produce the company’s T-shirts provide durability. “You’re Irreplaceable” behavioral segmentation is based on several variables, including the advantages that customers want, brand loyalty, and the nature of events. Quality, durability, and uniqueness are the major advantages that shoppers look for when choosing “You’re Irreplaceable” t-shirts to buy. The Company works hard to provide these perks that clients demand consequently.
As a local company that is just starting to expand, we feel that Shakopee, Minnesota, is the greatest location for us. Given that Shakopee is a geographically linked community with a high rate of mental health support services, we think our brand matches this community the best. Behavior rehabilitation focuses on possible changes in how individuals feel and express their experiences. Shakopee is a booming community, and we intend to follow suit. Psychographic we are striving to attract customers that value changing lives and behavior. Since many individuals struggle with addiction and mental health, I think choice 2 will be the best approach for me to launch my business and support this brand with success. This is because I have seen many people in this group. My heart is warmed by the thought that my brand will have an impact and could temporarily lift someone’s spirits or bring a smile to their face.
Name:
Tom Johnson
Profile
Gender: Male
Age:25
Marital Status: Single
Location: Minnesota, USA
Occupation: Sales
Work: Full-time
Income: $30,000
Tom is in the early stages of his alcoholism rehabilitation. Tom is readjusting to the present. Tom works from Monday to Friday. Tom attends AAA meetings on the weekends. As a frequent internet shopper and social media user who reads a lot of postings about life and second chances, Tom would love this T-shirt since it conveys the idea of recovery. He uses social networking sites to find items to buy as a result.
Attribute:
low middle class individual.
Consistent internet and smartphone user; Skilled social media researcher.
Rehabilitation
Support Groups
Community events
Self-reliance
Culture
Goals
To acquire few “You’re Irreplaceable” T-Shirt to match his everyday lifestyle.
To sell 5 T-shirt a day
To get to family and friends to buy this T-shirt
Getting the community to wear the t-shirt for community events
Customer satisfaction
Sales/ expense reduction
Good work- life balance
New opportunity
Build network
The Most Preferred Source of Brand Information
Frustration/ Challenges
cannot locate enough reviews on showy t-shirts online.
Consistent diversion from other postings while looking for t-shirts online.
Lower income class
Change in the community
Connections
wants to live a decent life yet on a tight budget.
sites to visit on your own or with pals.
Social media
Internet
Instagram
Facebook
LinkedIn
YouTube
TV
Reference:
Blackboard. “Module 3.” Blackboard Learn, https://learning.rasmussen.edu/ultra/courses/_126126_1/outline/edit/document/_12974910_1?courseId=_126126_1&view=content.
“City of Shakopee Connecting People and Government.” Demographics, https://www.shakopeemn.gov/living-here/about-shakopee/demographics.
EBR, Editor. “Investigating the Missing Elements of Your Customer Acquisition Strategy.” The European Business Review, 27 Apr. 2022, https://www.europeanbusinessreview.com/investigating-the-missing-elements-of-your-customer-acquisition-strategy/.
“Minnesota • Bhsi Shakopee.” RehabNow.org, 17 Jan. 2023, https://rehabnow.org/center/bhsi-shakopee-shakopee-mn/.
CB Insights. “What Are Psychographics?” CB Insights Research, CB Insights, 29 June 2021, https://www.cbinsights.com/research/what-is-psychographics/#:~:text=Psychographics%20is%20the%20study%20of,factors%20that%20drive%20consumer%20behaviors.
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