Use the provided Module Three Activity Template Word Document to complete this assignment. First, look closely at your four advertisements and identify the groups and/or cultures
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Use the provided Module Three Activity Template Word Document to complete this assignment. First, look closely at your four advertisements and identify the groups and/or cultures present in the ads. Then, make objective observations about them. Finally, reflect on how your beliefs, assumptions, and/or values may have impacted your analysis.
You are not required to answer each question below the rubric criteria, but may use them to better understand the criteria and guide your thinking.
Specifically, you must address the following rubric criteria:
Describe how groups and/or cultures are presented in all your advertisements.
Your analysis is limited to the people in your ads who form groups and/or represent various cultures. Remember, culture is not limited to race and ethnicity. You are not examining settings, logos, taglines, mood/tone, or any other element of the ads. Objectively describe the groups and/or cultures. What characteristics can you objectively observe using your senses?
In this step, do not make interpretations or judgements about the groups and/or cultures.
Describe the representation of stereotypes in all your advertisements.
Your analysis is still limited to groups and cultures, but now examine your ads for the presence of stereotypes. You should refer to specific details in the ads that communicate a stereotype. If you do not believe stereotypes are present, you must explain why and provide examples from your ads to support your point.
Discuss how your beliefs, assumptions, and/or values may have influenced how you analyzed your advertisements.
As you?ve learned, your subjective perceptions of the social world are influenced by your attitudes and biases. Check in with yourself. Did you make any assumptions about the groups and/or cultures in your ads? Did past experiences influence how you interpreted the presence or absence of stereotypes?
2 I chose four advertisements that promote women’s empowerment and healthy body image (Santoso et al., 2019). For example, the Women’s Aid’s Empowering Idents campaign is included in the first advertisement. The slogan “Don’t be scared to fight” is emblazoned across advertising depicting a young woman in a boxing ring, ready to take on the world. This commercial speaks to me because it conveys a strong and encouraging message that motivates viewers to advocate for themselves and persevere in adversity. Dove’s Make Space for Women campaign is featured in the second advertisement. The slogan “Nobody should stand in the way of their dreams” is emblazoned across an advertisement depicting a group of young women striking a variety of stances. If you set your mind to it, you can accomplish anything, which is why this ad resonates with me. The third advertisement is entitled Alway’s Let It Out advertising. Let it out is decorated over the advertising of a young woman striking a confident attitude. To me, this ad resonates because it implores young women to express their feelings and accept who they are. The Aerie Body Type Advertisement is the fourth example that I have chosen. In this advertisement, a young woman strikes an at-ease pose with the slogan “Be Yourself” across her chest. The advertisement’s message of self-love and acceptance, as well as its call to celebrate each individual’s body and the qualities that make them unique, really struck a chord with me. All four of these advertisements have something to do with the essential themes of female empowerment and body positivity in today’s culture. As the world becomes more accepting of people of all shapes, sizes, and orientations, discussions on these subjects are gaining prominence. Society is growing more accepting of differences, and these advertisements reflect that by encouraging self-love and acceptance (Park & Einwohner, 2019). As more and more women are assuming positions of power and gaining the
3 confidence to go for their goals, they are also reflective of a shift in traditional gender norms and expectations.
4 References Park, S. S., & Einwohner, R. L. (2019). Becoming a Movement Society? Patterns in the Public Acceptance of Protest, 1985?2006. Sociological Focus, 52(3), 186-200. Santoso, M. V., Kerr, R. B., Hoddinott, J., Garigipati, P., Olmos, S., & Young, S. L. (2019). Role of women’s empowerment in child nutrition outcomes: a systematic review. Advances in Nutrition, 10(6), 1138-1151.
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