business writing question Youll learn about the small business youll be working with that is VERB 360. and will conduct a thorough organizational diagnosis using the PESTELE
business writing question
Youll learn about the small business youll be working with that is VERB 360. and will conduct a thorough organizational diagnosis using the PESTELE framework and SWOT analysis. The organizational diagnosis will help you to have a deep understanding of the external marketing environment and unique values of your clients business. Based on the findings of your organizational diagnosis, youll develop a project proposal (which will be your next assignment) for your client. Youll be working on that project throughout the term. Youll submit the project report and present the project at the end of the term. Therefore, your organizational diagnosis will be an important building-block for the rest of the projects for the term. PESTELE analysis A PESTEL analysis or more recently named PESTELE is a tool or a framework used by marketers to understand, analyze, and monitor the external marketing environment (macroenvironmental factors) that have an impact on the business. The results from the PESTELE analysis could be used to identify threats and weaknesses for a SWOT analysis. PESTELE stands for: P ? Political | E ? Economic | S ? Social | T ? Technological | E ? Environmental | L ? Legal | E ? Ethical Identify the significant factors stated above that could impact your clients business, and then, thoroughly discuss why they are important and what specific impact they might have on your clients business. Here are some examples. Factors will vary from business to business. You do not need to address all. Discuss the factors that matter for the particular business. Political: Labor law, government policies, taxation, trade restrictions, political stability, etc. Economic: Economic growth, exchange rates, interest rates, inflation, unemployment rates, disposable income, unemployment rates, etc. Social: Population growth, age distribution, education, cultural differences, lifestyle and trends, health and welfare, etc. Technological: Innovation, technological growth, research, skilled resources, tech awareness, automation and AI, etc. Environmental: Weather, natural disasters, environmental policies, climate change, pressure from NGOs, etc. Legal: Employment law, copyright law, trade unions, health and safety, consumer protection, laws addressing discrimination issues, etc. Ethical: Bribery, confidentiality, intellectual property, international trade ethics, reputation, equal opportunities. SWOT analysis Conducting a SWOT analysis is a powerful way to evaluate a business irrespective of the size of the business or the number of employees. The SWOT analysis is a technique that we use to determine and define a companys Strengths, Weaknesses, Opportunities, and Threats. Most commonly, we use SWOT analysis to determine how closely a business is aligned with its growth trajectories and benchmarks for success. We assess and evaluate the internal and external factors through SWOT analysis. Strengths (s) and weaknesses (W) refer to internal factors. These are usually the resources and experiences that are readily available to you. External factors, on the other hand, influence and affect the business and the individuals connected with the business. These factors are usually connected directly or indirectly to an opportunity (O) or threat (T). External factors are typically the things that your business does not control. After you conduct both the PESTELE and SWOT analyses, come up with the following: 1. Propose strategies to overcome the major challenges you identified. 2. Provide recommendations based on the overall results from your analyses. Writing instructions Your assignment will be graded based on the elements mentioned above in the assignment instructions as well as criteria such as the quality of your analyses, strategies, and recommendations; quality and readability of your paper; grammar and punctuation; etc. This assignment will be the outcome of thorough research. Cite your sources using the APA guidelines ? both in-text citation as well as citation in the references section at the end of the paper. You should also follow the APA guidelines for formatting the paper. Your sources should be peer-reviewed journal articles, trade journals, news articles, organizational websites, etc., with an emphasis on peer-reviewed journal articles. Feel free to reach out to our UCW librarians if youd like to learn how to find peer-reviewed journal articles from our library website. Use headings and sub-heads (if needed) throughout the paper so that its easier for me to follow your points. Use Times New Roman, 12-font, double-spaced. Do not exceed 15 pages excluding the title page. Write your name, ID, course title, and section in the title page.
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