1. a. Definition of Seafood mislabeling b. Value of correctly identified seafood 2. Causes of Seafood mislabeling a. How common is seafood mislabeling? i. Are some

1. a. Definition of Seafood mislabeling
b. Value of correctly identified seafood
2. Causes of Seafood mislabeling
a. How common is seafood mislabeling?
i. Are some products more likely to mis-labeled than others?
ii. Is mislabeling more common in some markets or with certain products
b. What kinds of seafood products are typically mis-labeled?
i. Fresh products vs frozen/packaged
ii. Whole fish vs. parts (filets)
c. Is it always intentional?
i. No?
1. What are the circumstance around accidental mislabeling?
2. Does fish naming present any problems? (one fish one name report from Oceana)
ii. Yes?
1. What are the economic advantages to seafood sellers?
2. Could sellers circumvent laws or regulations?
3. Dangers and Consequences of Seafood mislabeling/Importance of Correct Labeling
a. Violates ‘truth in advertising’ – consumer can’t control what they put in their body
b. Allergies and Ailments
c. Sustainability – Environmental impacts
4. What are the methods for accurately assessing seafood identification. In other words, How can mislabeling be detected? (Find evidence that highlights the advantages and challenges of each of the following)
a. Visual inspections
b. Taste
c. Chemical or other tests?
d. Molecular Tests – DNA Barcoding
5. Literature Cited a. Use any acceptable format