Introduction to Business Statistics Ch. 1 Assignment Sacred Heart University Instructor: Asa Cort, D.B.A, M.B.A. Spring 2023 Homework Overview: You are the own
business exercise
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1 Introduction to Business Statistics Ch. 1 Assignment Sacred Heart University Instructor: Asa Cort, D.B.A, M.B.A. Spring 2023 Homework Overview: You are the owner of a Marketing Firm that various companies use to market their products/services via commercials, through different streaming platforms. Homework Question (please answer questions in a minimum of two paragraphs) 1. Where do you see the opportunities and challenges? 2. How would you position your clients products/services to reach the broader marketplace according to the data that was mined by your firm? Create a categorical table in either Microsoft Excel or Microsoft Word based on the following information below (reference tables on page 7 of textbook). ?? Age Range: (groups range from 1-7 reading left to right): 16-21, 22-30, 31-40, 41-50, 51-60, 61-65, 65+ ?? Streaming Services Subscribed: o Netflix, Hulu, Disney+, Paramount+ (associated with 1st age group) o Netflix, Hulu, Sling TV, Youtube TV, Disney+, FubuTV o (associated with 2nd age group) o Netflix, Hulu, Sling TV, Youtube TV, Disney+, Amazon Prime o (associated with 3rd age group) o Netflix, Hulu, Sling, Peacock, HBO Max (associated with 4th age group) o Magnolia Network, Netflix, BET+, HBO Max, Starz o (associated with 5th age group) o Disney+, Discovery+, Netflix (associated with 6th age group) o Disney+, Discovery+, Netflix (associated with 7th age group)
2 ?? Paid for Ad-Free Service: o Yes: (associated with 1st age group) o Yes: (associated with 2nd age group) o Yes: (associated with 3rd age group) o No: (associated with 4th age group) o No: (associated with 5th age group) o No: (associated with 6th age group) o No: (associated with 7th age group) ?? Only watches television shows/movies via streaming platforms: o Yes: (associated with 1st age group) o Yes: (associated with 2nd age group) o No: (associated with 3rd age group) o No: (associated with 4th age group) o No: (associated with 5th age group) o No: (associated with 6th age group) o No: (associated with 7th age group)
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