IMPACT OF STRATEGY ON SUCCESSFUL INNOVATION

11219To prepare for this Assignment, select a business case from those provided in this week’s Required Readings and conduct further research on the featured company. Be sure to use scholarly, peer-reviewed resources from the Walden Library in examining the nature of innovation and effectively utilizing business strategy development.

Submit a 4- to 6-page evaluation of the role of business strategy in advancing innovation. Your evaluation must include the following:

A brief description of your chosen business, including the organization’s name, mission, and vision
A detailed explanation that includes a response to the following questions:
How did the company capitalize on the value of the business strategy process?
What approaches would you recommend for this business seeking to enhance strategic innovation?
What data would you leverage within a business strategy?
How might you utilize business strategy to further innovation within this organization?

***This is the business case below that I want to use for this paper below***

Moon, Y. (2015). Uber: Changing the way the world moves (Case No. 9-316-101). Boston, MA: Harvard Business School Publishing.