A/B Tests Maximizing for Return Customers
capstone class.
Read Round 1 Tips for Student Success for A/B Tests Maximizing for Return Customers, Round 1 Assignment and Grading vs. Scoring. These are all found in the same document entitled: Round 1 Maximizing Returning Customers.
* Complete the simulation Introductory Section that includes a simulation video introduction as well as a presentation of the overall learning objectives of this simulation.
The video introduces you to your role at Buhi as a digital marketing analyst. This provides basic navigation in the simulation.
Always make sure you read the information in the GUIDE, within the simulation round.
In the A/B Test assignment – use the “A” option as the main test each time. To run the test, make only one change to the “B” option. If the “A” option provides the best results, leave it the same and copy it to the “B” option, then make one change to the new “B” option.
After completing the 12 trial submissions and submitting your final submission, report your results. Submit the answers into D2L to the below questions in this assignment.
* What is the corporate goal for the percentage of returning customers?
* What was your percentage of returning customers?
* What options did you try to increase your returning customers?
* What were the most successful options that you implemented?
* If you had more trial rounds, what would have been your next modification?
* What were your learnings?
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