Select a consumer-products company belonging to the?Fortune 500. Then: Search the?Claritas Zip Code Lookup?site for a zip code of an area you are familiar with. Describe how the
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Respond to the following:
Select a consumer-products company belonging to the Fortune 500. Then:
- Search the Claritas Zip Code Lookup site for a zip code of an area you are familiar with.
- Describe how the company’s key product and brand elements fit the needs of the market described.
- Evaluate the company’s ability to address this market.
- Include the top segments in the zip code you chose.
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