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January 19, 2023

MKTG4890 Spring Creek Marina Porters 5 Forces

MKTG 4890 GSW Spring Creek Marina Porters 5 Forces Discussion
MKTG 4890 Guest Speaker – Russ and Renae Barnes – YouTube
Teacher Explanation:
Do a Porter’s 5-forces (from the information in the video.)
List ideas for them to raise revenue
Also remember that you must listen to customer, but also, come up with some ideas that may not totally agree with their thinking. (If they knew the answer, they wouldn’t be coming to us.)
Usually, I come up with “problems” I solve to increase revenue. Ex: Prob: the parking is limited. Way to overcome this and raise revenue: Bus service from Americus for concerts.
Also, remember the 5-forces article (and the SWOT.) You should tailor it for raising revenue.
Porter’s 5 Forces Explained and How to Use the Model (investopedia.com)

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